Facebook Omni-Channel Analytics: A Beginner's Guide

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With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what's available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time to do your own research into the tools Facebook offers, you'll find it a rich source of information on customer behavior! Facebook has been gradually upping its game when it comes to analytics tools, starting with Facebook Insights to help you understand user behavior on your Facebook page. Facebook Analytics is a newer feature that's available to those who have the Facebook pixel installed and customized for the events the business owner wants to track.


The Meme-ification of Asianness

The Atlantic - Technology

Early every Sunday growing up in Australia, Anne Gu attended Chinese school, the weekend classes where many children of Chinese immigrants learn Mandarin. There, she bonded with her classmates over their shared sense of obligation. "We understood we had to be there because of our culture, our parents," Gu told us, "while our other friends were sleeping in." They kept in touch via group chat, exchanging jokes about life as first-generation Asian Australians. "Someone was like, it would be fun if we made a Facebook group, and we all agreed," Gu said.


Tips And Techniques On Facebook Marketing For Your Business

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How much do you know about online marketing? Are you using Facebook to its full marketing potential? Could your old marketing strategies use some updated knowledge? Regardless of your status as a novice or a pro, the tips which are included in this article will really benefit your campaigns. It is crucial that you regularly interact with your followers.


A new Facebook bot wants to help you have better sex. Seriously.

Mashable

Facebook can do a lot of things, but can it also fix your sex life? That's the goal of Lovely Bot, new Facebook chatbot that engages you in a kind of sex therapy session. It's the first of its kind, and it comes from the makers of Lovely, which is basically a FitBit for your dick. In their continuing quest to improve your bedroom performance, they've partnered with sexologist Dr. Agate Loewe to create an experience based on an IRL sex therapy session. It's a service that's meant to open the lines of communication for couples who are struggling.