Apple Inc. is not only doubling down on the iPhone X, it's tripling down. The world's most valuable company plans to soon launch three new phones that keep the edge-to-edge screen design of last year's flagship, according to sources. The devices will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified discussing unannounced products. However, none of the three iPhones will be wholly new designs like the iPhone X last year or the iPhone 6 in 2014, with some inside Apple labeling the launch as an "S year," a designation the company has given to new handsets that retain the previous design but add new internal features. The company is planning more significant changes for next year, they added.
Apple has unveiled a radical free update to its iOS software aimed at limiting the amount of time people spend on their devices. Apple boss Tim Cook unveiled the new iOS 12 software at the firm's Worldwide Developers Conference in San Jose as part of a raft of announcements. Apple also unveiled a much improved Siri AI, and better performance for older phones, along with new software for its Watch and TV. Apple boss Tim Cook unveiled the new'digital health' software at the firm's Worldwide Developers Conference in San Jose alongside new versions of the software that powers the Apple Watch, Apple TV and Mac. The new features are designed to show people exactly how much time they are using their device for - and help limit it.
The iPhone 8 is supposed to be a massive step forward in design and honor the device's 10th anniversary, but it's looking like Apple's new phone may be a flop. A new survey from investment firm Piper Jaffray shows iPhone users aren't any more excited for this release than they were for the iPhone 7. Only 16 percent of those surveyed said they are planning to upgrade to the new device. A new survey from Piper Jaffray shows iPhone users aren't any more excited for this release than they were for the iPhone 7. Only 16 percent of those surveyed said they are planning to upgrade to the new device.
Apple revealed its profit have jumped more than 30 percent to $11.5 billion in the recently ended quarter, beating market expectations. The news boosted shares in the tech giant in after-hours trading, putting it ever closer to a history-making, trillion-dollar market value. The tech giant beat sales estimates in part by selling fewer but pricier iPhones than analysts expected. Apple sold 41.3 million units, below expectations of 41.8 million units, while hitting an average selling price of $724 (£551.7), Shares of Apple surged 3.9 percent to $197.81 in after-hours trading on the back of its powerhouse earnings.
LOS ANGELES – With Apple set to unveil its newest iPhones, a key question for the California tech giant is whether it can recapture the magic from its first release a decade ago. The keenly anticipated media event Tuesday will be the first in the Steve Jobs Theater at Apple's new "spaceship" campus in Silicon Valley, evoking the memory of the company's late co-founder and iconic pitchman. Jobs introduced the first iPhone on Jan. 9, 2007, and set the stage for mobile computing -- and an entire industry revolving around it. The first devices became an instant hit as they went on sale on June 29 of that year. Apple as usual has revealed little about the Tuesday event in Cupertino.