If your answer's brushing your teeth or taking a shower, chances are you're already using a product developed by Givaudan. The Swiss firm is the world's largest player in the flavour and fragrance industries. It develops scents and flavours across food products as well as household items. SEE ALSO: Ben and Jerry's bourbon ice cream seems like a dream, but it's real That means it's probably in the body wash you use, or in that can of soda you're drinking. The company estimates that the average person comes into contact with a scent it's developed about 10 times a day -- yet most of us have never heard of it.
Have a beef with beef? A burgeoning veggie burger industry is using artificial intelligence to propose alternatives. Swiss group Firmenich, one of the world's leading flavour manufacturers, says recreating the sensation of beef relies not only on flavour, texture and colour, but also on how it responds to cooking and the way it feels in the mouth. "Finding a protein that resembles meat from a vegetable protein is highly complex," Emmanuel Butstraen, head of Firmenich's flavours unit, told AFP at the company's headquarters in Satigny outside Geneva. One of the toughest challenges is avoiding an unpleasant aftertaste.
Geneva-based Firmenich, the world's largest privately owned perfume and taste company, is using Microsoft-powered Artificial Intelligence to serve consumers' Food & Nutrition needs with speed, creativity and innovation. The 125 year old Swiss company opened its d-lab, or digital lab, in Lausanne in 2018. Led by Firmenich's purpose to create positive emotions to enhance wellbeing naturally, the d-lab's mission is to drive what Chief Digital & Information Officer, Eric Saracchi, calls "tech for good" through end to end value chain digital transformation. For Firmenich, this includes everything from collecting consumer insights through digital surveys to digital tracking of raw materials to ensure the most accurate and transparent supply chain traceability and optimizing plant safety. In February, Firmenich's Flavors Division began one of these global insights studies with a series of surveys of 15k people across 22 countries.
A Swiss fragrance company is counting on artificial intelligence to help it perfect the plant-based burger. Firmenich, one of the world's leading flavor manufacturers, says recreating the sensation of beef relies not only on flavor, texture and color, but also on how it responds to cooking and the way it feels in the mouth. 'Finding a protein that resembles meat from a vegetable protein is highly complex,' Emmanuel Butstraen, head of Firmenich's flavors unit, told AFP. One of the toughest challenges is avoiding an unpleasant aftertaste--pea proteins tend to release bitterness, which the taste buds are quick to pick up, Butstraen noted. Vegetable proteins can give off hints of green apples or pears, an aftertaste of beans, bitterness or sourness, or even a feeling of dryness, said Jerome Barra, the company's innovation director.