Apple has acquired Tel Aviv, Israel-based Realface, a machine learning startup whose facial recognition technology can be used to authenticate users, according to reports from Calcalist (in Hebrew) and The Times Of Israel. Founded in 2014, RealFace says it has developed an innovative way of recognising people, self-reportedly building A.I software that "brings back human perception to digital process". RealFace's software enables authentication, automated on-boarding & mobile conversion optimisation. The company, led by co-founder and Columbia Business School-trained Adi Eckhouse Barzilai, says it has proprietary IP in the field of'frictionless face recognition' and effective learnings from facial features. The Israeli startup is behind the Pickeez app, which automatically choses a user's best photos from various platforms using the RealFace recognition software.
On the heels of recent rumors that the upcoming iPhone will have a means of biometric authentication (other than fingerprint scanning) comes the news that Apple has acquired RealFace, an Israeli tech firm specializing in facial recognition. The report comes from Israeli site Calcalist (via MacRumors) which claims Apple bought the Tel Aviv-based company for "several million dollars." SEE ALSO: Apple's BeatsX earphones are now available online Some users may know RealFace from its app Pickeez, which automated the process of choosing the best photos from a bunch. At the time of writing, however, the app appears to be defunct, and RealFace's own website is offline as well. The acquisition may turn into an app or a feature down the line, but it's unlikely to be significant for the upcoming iPhone this late in the game.
RealFace was looking for a tech partner who could integrate their library written in C and take over development from a previous company. Their real challenge, however, was to find developers who could understand the logic of the AI face recognition system and deal with GPUImage and the dlib face detector. The partnership between RealFace and STX Next started with one developer working on the iOS platform. After receiving the MVP, Realface decided to entrust STX Next with the development of the Android version. In a short time the team expanded to 5 people.
According to Startup Nation Central, a database for Israeli tech companies, the Tel Aviv-based firm had raised $1 million prior to the acquisition and employs up to 10 people. An email sent to the company requesting comment was not immediately replied. The company has sales in China, Israel, Europe, and the US, according to the data firm. RealFace's first product, the Pickeez app, created a new way to enjoy photos, with its recognition software automatically choosing the user's best photos from every platform they're on. Besides RealFace, Apple has acquired three other Israeli companies to date.
In order to take its security and Artificial Intelligence benefits a step higher, Apple allegedly has acquired Israeli cyber security firm RealFace that specializes in facial recognition innovation. As per the details provided by report released by Times of Israel the startup was established in 2014, was taken over by Apple for an expected sum of $2 million. This acquisition had added fuel to the current rumors about the fact that iPhone's next model may accompany facial authentication innovation. RealFace has built up a special facial recognition innovation that incorporates artificial intelligence and "brings back human perception to digital processes".The organization has goals of making profound learning-controlled biometric logins standard and passwords redundant while opening your cell phone or PC. The Israeli startup likewise built up a now-old application called Pickeez, which chose and examined a client's best photographs crosswise over different stages utilizing the RealFace acknowledgment programming.