Apple is about to reveal what it's been working on all year. The long-anticipated pre-holiday media event will unfold in San Francisco, California at 10am PT and 1pm ET today. The company is expected to announce the new iPhone, landing with a new A10 processor, a new headphone and charging port, larger storage tiers, and perhaps even some level of water resistance. We'll likely learn the release date of Apple's new iPhone software, iOS 10. And, if the rumors are to be believed, the company may also reveal a new Apple Watch.
For the longest time, Apple product leaks tended to come from the supply chain: a factory worker would send parts or a design file to accessory makers eager to get a head start on their next iPhone cases. You might want to rethink that assumption. In a leaked secrecy briefing (ironic, we know) obtained by The Outline, Apple's David Rice revealed that leaks from the company's campuses were more common in 2016 than those from suppliers. This is more a reflection of Apple's success clamping down on third-party leaks than loose lips in Cupertino, although it does indicate that the tech giant will turn its attention inward. Rice doesn't divulge too many of Apple's methods for countering supply chain leaks, but he notes that Apple will buy back parts to make sure they don't reach the news: in 2013, it snapped up 19,000 iPhone 5c shells before the announcement.
Apple is holding it's annual developer conference on Monday, where the company is expected to reveal the latest and greatest in software and technologies. The event, held at the Bill Graham Civic Auditorium in San Francisco, Calif., will begin at 10am PT and 1pm ET. (You can see that in your local timezone here). The company is expected to announce a revamped set of operating systems, including iOS, and a rebranded macOS, as well as new offerings in watchOS and tvOS. As ZDNet's Stephanie Condon noted in her preview, Apple may want to roll out more than just some minor upgrades. It's hoped that the company nay have a new approach to artificial intelligence and big data, or embrace communal devices.
Apple on Tuesday announced that it's bundling its growing list services, including iCloud and Apple Music into one package with one price tag. It also added Apple Fitness Plus to its list of services, an offering that's sure to create some stiff competition for digital workout companies like Peloton and ClassPass. The new bundle of services is called Apple One. The "individual plan" includes Apple Music, Apple TV Plus, Apple Arcade, and 50GB of iCloud storage for $14.95 per month. The "family plan" extends access to these services to up to six family members for $19.95 per month.
Apple dropped the starting price for the Apple Watch to 299 in a move that could make the best-selling smartwatch grab more traction. CEO Tim Cook outlined the price drop during Apple's product event on Monday. Apple Watch, initially costing 349 to 17,000, hit the market a year ago, but hasn't changed much since beyond software updates and new bands. "We're really excited about this new spring lineup. We want even more people to enjoy Apple Watch."