The iPod Shuffle-like Mighty launched last year, giving users offline access to their Spotify playlists. But missing so far has been the ability to sync the podcasts you follow on the music streaming service to Mighty. Well no longer, because Mighty has now released an update that will let you do just that. If you follow a podcast on Spotify, it will now show up in the Mighty app. Just head to Browse, then Podcasts, then click the series you want to listen to.
Popular music streaming service Spotify is expanding its portfolio. As the podcast industry continues to grow its audience, Spotify's announcement Wednesday its purchase of the podcast-focused company promises broaden Spotify's content with sports and pop culture podcasts. "We look forward to putting the full power of Spotify behind The Ringer as they drive our global sports strategy," said Dawn Ostroff, Chief Content Officer, Spotify. Translate this:How real-time translation breaks down barriers when you don't speak the language The Ringer, founded by Bill Simmons in 2016, features more than 30 podcasts, such as "The Bill Simmons Podcast," "The Rewatchables" and "The Ryen Russilio Podcast". "While it is unclear if the Ringer's current podcast series will remain available on other platforms, new podcast series will likely be exclusive to Spotify," says eMarketer analyst Eric Haggstrom.
Spotify has made a serious commitment to podcasts over the last few years, and today the streaming service is debuting its newest tool for listeners in the US, UK, Mexico, Brazil, Sweden, Germany and Australia. Like the company does for music, Spotify will now offer charts that rank the most popular shows based on audience and the biggest trending selections. They're called Top Podcasts and Trending Podcasts, and they'll be easy to find under Browse Podcasts Podcast Charts on both iOS and Android. Top Podcasts will keep tabs on the "overall most popular podcasts" based on "recent listener numbers." Spotify says it will update the list monthly so that it remains accurate.
Spotify wants to make it easier for podcasters and listeners to interact. Today, it's launching Polls, a new feature that will allow podcasters to ask questions directly in the app. When listeners respond, they'll see how their answers stack up against others. Podcasters have full control over the questions they ask. They might, for instance, create a poll to see who the next guest should be or get input on a debate that came up in an episode.
And one that pleased investors initially, sending Spotify's stock price up 5% before a broad-based tech selloff pushed the shares back down into the red by the end of trading Monday. Spotify is still up more than 11% since the start of the year and about 138% over the past 12 months, well outperforming other hot streaming names such as Netflix and Disney. Shares of Warner Music Group, which as one of the world's largest record labels controls some of the most sought-after music Spotify's subscribers listen to, have actually lost about 4% so far this year. Opportunities beyond music streaming are a key draw for Spotify's investors right now. The stock's big surge over the past year has mostly come from hype over new podcast deals, with the likes of Joe Rogan, Kim Kardashian and DC Comics.