Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn't use at least some degree of this method to better engage with them.

According to a study published by eMarketer in 2016, the ecommerce sector will experience double-digit growth until 2020, when sales are expected to exceed $4 trillion.

Ecommerce in Poland is predicted to increase by 25 percent this year. This would mean business-to-consumer ecommerce sales of this Eastern European country will be worth 11.64 million euros at the end of this year. A significant growth is predicted for Poland's ecommerce industry this year. In 2017, online retail sales grew 11 percent, but for this year a growth of 25 percent is predicted, a new study of Ecommerce Foundation shows. If the prediction comes true, it would mean that ecommerce in Poland will account for 2.31 percent of the country's gross domestic product.

Shoppers are rapidly waving goodbye to impulse control as new software platforms that drive e-commerce websites create innovative visual search capabilities. As well as finding matching products, AI is enabling shoppers to discover complementary products whether it is size, colour, shape, fabric or even brand. The visual capabilities of such software are truly outstanding. By first obtaining visual cues from the uploaded imagery, the software can successfully assist the customer in finding the product they desire. The consumer no longer needs to be shopping to see something they would like to purchase.

Technology is advancing at breakneck speed. It's mind-boggling how they are able to do what we thought only us mortal beings could. Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today. Let's talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry.