Online retailer eBay is attempting to extend its machine language capabilities beyond automatic language translation to e-commerce uses designed to make product searches more relevant. As automation improves, the company said one goal eliminating the search box. Meanwhile, development cycles have been reduced as more machine learning libraries are released to the open source community. "As machines get better at decoding natural language, commerce should become increasingly conversational -- eventually rendering the search box redundant," eBay CEO Devin Wenig noted recently. Wenig added that the pace of machine intelligence development has quickened over the last year.
The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry's scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report from Slyce.it, 74 percent of shoppers report that text-only search is insufficient for finding the products they want. It is unsurprising that Gartner research predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by as much as 30 percent.
By 2020, 30% of all website sessions will be conducted without a screen. Now, you may be asking yourself, how is that possible? It turns out that voice-only search allows users to browse the web the Internet and consumer information without actually having to scroll through sites on desktops and mobile devices. And this new technology may be the key to successful brands in the future. Voice search essentially allows users to speak into a device as opposed to typing keywords into a search query to generate results.
At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a paper that shed light on new methods they're testing to improve search results. While publishing a paper certainly doesn't mean the methods are being used, or even will be, it likely increases the odds when the results are highly successful. And when those methods also combine with other actions Google is taking, one can be almost certain. I believe this is happening, and the changes are significant for search engine optimization specialists (SEOs) and content creators. Let's start with the basics and look topically at what's being discussed.