Until now, people who had installed ad blocking software on their computers were able to skip adverts on Facebook. However, the social media site says it will start using software to bypass the blockers. From today, Facebook users who access the site via their desktops will be shown adverts, regardless of whether they have a blocker installed. From today, Facebook users will be presented with new options at the top of their news feed, showing them what Facebook thinks they like. They will also be shown a list of which advertisers are using their contact information to target them on the network.
Facebook FB -0.31 % has set out to power all advertising across the Internet. To that end, the social network and online advertising company said Thursday it will now help marketers show ads to all users who visit websites and applications in its Audience Network ad network. Previously Facebook only showed ads to members of its social network when they visited those third-party properties. The change is a subtle one, but it could mean Facebook will soon help to sell and place a much larger portion of the video and display ads that appear across the Internet. The change will also intensify competition with Alphabet Inc. GOOGL 1.16 % subsidiary Google, which dominates the global digital-advertising market, and a wide range of other online ad specialists.
Facebook FB -0.02 % is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software. The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. Ads are a part of the Facebook experience; they're not a tack on," said Andrew "Boz" Bosworth, vice president of Facebook's ads and business platform. User adoption of ad-blocking software has grown rapidly in recent years, particularly outside of the U.S. According to estimates by online advertising trade body the Interactive Advertising Bureau, 26% of U.S. internet users now use ad blockers on their desktop devices. Facebook declined to comment when asked on what portion of its desktop users have ad-blocking software installed.
Facebook has decided not to unveil its new home products range at the firm's developer conference in May. Mark Zuckerberg had planned to use the occasion to launch its smart speakers, which come equipped with a digital assistant and video chat. The decision comes in the wake of the Cambridge Analytica scandal, which saw details from 50 million Facebook users leaked to political activists. Believed to have operated on behalf of the Trump 2016 presidential campaign, the information was used to target voters in the US based on psychological profiling. The scandal has led to many users debating whether to delete their profiles on the social network, with the hashtag #DeleteFacebook trending on Twitter.
There's plenty of shiny toys to look at when it comes to Facebook -- Oculus Rift, WhatsApp, Messenger and ambitious plans to bring the internet to every corner of the globe. At its core, however, is good old advertising. "We're going to pursue any avenue we can to help business owners, all within the bounds of privacy control," said Andrew Bosworth, Facebook's vice president of ads and business platform. "Consumers need to feel comfortable if we ever creep anybody out we've done a poor job." Ahead of Advertising Week 2016 in New York, Mashable spoke with Bosworth to learn how Facebook has grown in digital and mobile advertising and what the team is creating next.