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How YOOX NET-A-PORTER Is Using Artificial Intelligence To Revive Artisan Craft

#artificialintelligence

HRH The Prince of Wales (Front L) Federico Marchetti Front (R) and Back row, members of The Modern ... [ ] Artisan Project team. My recent claim that fashion needs more imagination when it comes to using artificial intelligence has been unexpectedly answered by a project combining eCommerce data and artisanship. Not an obvious pairing, but the brainchild of passionate'dataphile' YOOX NET-A-PORTER GROUP Chairman and CEO, Federico Marchetti, and HRH The Prince of Wales, whose appreciation and support of artisanal craftsmanship (and dedication to safeguarding its future) is decades-long. Marchetti and the YOOX NET-A-PORTER team worked with The Prince's Foundation to create a unique year-long apprenticeship to cultivate the next generation of luxury fashion artisans, informed and guided by customer shopping data and AI analysis of millions of images of historically successful products. To breathe life into artisanship as a viable and attractive career option, underpinned by data that empowers it to deliver the right product, for the right customer on the right sales platform, crucially sustaining the artisans' craft methods and their livelihood.


How YOOX NET-A-PORTER Is Using Artificial Intelligence To Revive Artisan Craft

#artificialintelligence

HRH The Prince of Wales (Front L) Federico Marchetti Front (R) and Back row, members of The Modern … [ ] Artisan Project team. My recent claim that fashion needs more imagination when it comes to using artificial intelligence has been unexpectedly answered by a project combining e-commerce data and artisanship. Not an obvious pairing, but the brainchild of passionate'dataphile' Yoox Net-A-Porter Group Chairman and CEO, Federico Marchetti, and HRH The Prince of Wales, whose appreciation and support of artisanal craftsmanship (and dedication to safeguarding its future) is decades-long. Marchetti and the Yoox Net-A-Porter team worked with The Prince's Foundation to create a unique year-long apprenticeship to cultivate the next generation of luxury fashion artisans, informed and guided by customer shopping data and AI analysis of millions of images of historically successful products. To breathe life into artisanship as a viable and attractive career option, underpinned by data that empowers it to deliver the right product, for the right customer on the right sales platform, crucially sustaining the artisans' craft methods and their livelihood.


Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection

Los Angeles Times

To that end, coming May 10 is a summer capsule collection from Draper James, the Southern-inspired lifestyle brand launched by Reese Witherspoon in 2015. "The inspiration was a summer garden party, with all the dresses you end up buying in the summer to go to weddings and in the South to go to steeple chases," said Witherspoon, noting she was originally connected to Net-a-Porter through Sarah Rutson, the company's former vice president of global buying. "They were looking to connect their customer to price points that were really great for us, as well." Draper James' wholesome, preppy-ish aesthetic and friendly prices are a bit of a departure for Net-a-porter, which pushes advanced fashion and luxury brands hard. Prices of the capsule start at $150 and the collection consists of dresses, tops, A-line skirts, jumpsuits with a focus on pastels and magnolia and gingham prints, as well as straw bags.


Net-a-Porter celebrates its newest designers, latest trends during SoCal events

Los Angeles Times

Net-a-Porter made it a one-two punch in Los Angeles by reprising its spring 2017 trend presentation at Neuehouse Hollywood, then throwing a private cocktail party in Beverly Hills for it newest designers. Vice president of global buying Sarah Rutson and retail fashion director Lisa Aiken welcomed Giorgia Tordini and Gilda Ambrosio of Attico; Pip Edwards and Claire Tregoning of P.E. "Los Angeles is one of our top markets in the U.S., and we feel that customers there are particularly receptive to new and emerging talent, so it really made sense to host these new designers there for the week," said Rutson. She noted that the Los Angeles customer is "the woman who may have a casual look by day, and have the need for gorgeous dresses and gowns at night for a gala or awards event. She is also in the board room working in the film, music and tech industry.


WhatsApp users could soon buy Prada, Versace and other luxury goods through the app

The Independent - Tech

Online luxury retailer Yoox Net-a-Porter said it's developing technology to allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market for Prada and Versace goods becomes more competitive. Yoox Net-a-Porter's personal shoppers already communicate with top clients via the text-messaging service, and the Milan-based company plans to expand its use of the mobile app, chief executive Federico Marchetti said in an interview in London. By becoming one of the first companies to use WhatsApp to sell directly to customers, Yoox Net-a-Porter is seeking a leg up on competitors like Farfetch and luxury brands' own sites. Less than two years after leaving the company, Net-a-Porter founder Natalie Massanet announced last week that she's joining Farfetch's board, renewing her rivalry with Marchetti, who created Yoox and orchestrated the 2015 merger that created YNAP. So far the fashion industry has been slow to capitalize on the opportunity of messaging.