Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Remember when Amazon Music Unlimited launched a "three months for 99 cents" deal a few months ago? From now until March 25, Amazon is offering two months of ad-free, unlimited skip tunes for free to new subscribers. Not for a dollar, not when you make an extra purchase.
As Spotify goes pubic, it's only natural that competing services might want to tout their own success stories in the streaming business. According to Billboard, Amazon Music reports "tens of millions" of paid customers and that Amazon Music Unlimited subscriptions have more than doubled in the past half year. That puts them in range of Apple Music and Spotify, with 36 million and 70 million reported subscribers, respectively. This kind of growth is likely due to the growing number of folks who are Amazon Prime members, Amazon Music's Steve Boom told BIllboard, and the popularity of the company's integration with Echo and other smart speakers. Boom also said that most of its new paid Unlimited subscribers are coming from the increasingly ubiquitous home devices, and that includes older listeners and country-music fans, both of whom haven't adopted streaming as quickly as other groups.
After months of rumours and teasing, Amazon finally launched its own unlimited music streaming service in October. Access was initially reserved access for US customers, but today the retailer is expanding to the UK. Music Unlimited -- Amazon's answer to Spotify and Apple Music -- offers over 40 million tracks and starts at £7.99 per month or £79 per year if you're a Prime member (£9.99 for everyone else) and comes with an discounted "For Echo" plan that costs £3.99 each month. Just like its rivals, Amazon's music service provides access to thousands of curated playlists and personalised radio stations via the company's mobile apps but also its Echo speaker. The company has tightly integrated Music Unlimited with its intelligent hardware, allowing you to find a track by simply saying a few words from the song.
Based on a string of rumors that began circulating in January of this year, it was only a matter of time before Amazon rolled out its fully fledged music service. And today is that day. Enter Amazon Music Unlimited, a standalone offering set to rival the likes of Apple Music and Spotify. It is, of course, a complement to Prime Music, the free streaming service for people who are part of Amazon's 99-per-year membership. Naturally, Prime subscribers get the benefit of paying less for Music Unlimited: 8 monthly compared to 10 for everyone else.