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Samantha Cameron launches her first fashion label

BBC News

Samantha Cameron is launching a her first fashion label named Cefinn. The wife of former prime minister David Cameron has designed a 40-piece collection which will be sold from early next year. Mrs Cameron said she was inspired to start the label as there were not many British brands that fit the "designer contemporary" bracket. The brand name is derived from her children's names - Elwen, Florence, Ivan and Nancy. The first pictures of the collection will feature in the January issue of British Vogue ahead of its launch for spring/summer 2017.


How hip-hop fashion went from the streets to high fashion

Los Angeles Times

Perhaps one of the greatest lessons hip-hop has taught the fashion world has been every man is a brand. Hip-hop artists have learned quickly that making music is just one small part of their cultural imprint. Consider hip-hop's early days when Adidas struck a $1 million deal with Run-DMC after the group performed the song "My Adidas" -- it's considered to be rap's first endorsement deal -- or Sean Combs' savvy move from music to apparel with the 1998 launch of his label Sean John or Kendrick Lamar's collaboration with Nike. Others including Karl Kani, Carl Jones of Cross Colours and the team behind FUBU (led by "Shark Tank" judge Daymond John) have made clothes expressly designed for hip-hop audiences.


B2B And B2C – Behind The Fashion Tech

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Is the fashion industry changing and how? The fashion industry has become the new playground for tech and innovation. It is the biggest market in the world for consumer goods, with a transaction value of 3 Trillion USD in 2014.


Machine Learning and Fashion: The New Fashion of the Times

#artificialintelligence

We owe an overdue acknowledgment to a transformation in technology, as well as a revolution (more about below) in fashion, where the former makes the latter the new fashion of the times, so to speak. I refer, specifically, to the rise of machine learning and its ongoing influence--for the good of businesses and consumers alike--across a multitude of industries. It is this intuitive-like sense of wisdom, because we are beyond mere matters of intelligence (artificial or otherwise), which will create a more intimate relationship on behalf of users, shoppers and executives, among others.


Top 5 Fashion Tech Startups, Innovating The Fashion Industry

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Top 5 Fashion Tech Startups, Innovating The Fashion Industry Here we have our selection of top five fashion technology startups working on improving the fashion industry.