Marketing Automation Plugins Or Software: Which Is Better? December 12 th, 2017According to a report by Marketo and Ascend (2015), 42% of companies use a marketing automation platform, compared to 54% using a CRM and 82% using email marketing technology. This stat alone suggests a certain amount of scepticism towards the adoption of marketing automation software compared to other options on the market. A common alternative for most businesses is turning to plugins to automate their marketing activities. If you have an e-commerce site, you might have noticed all the plugins or apps available. And who can blame them? At first glance, plugins seem to be the much easier and cheaper option to take. However are plugins really worth the money and in the long-term are they better or worse than purchasing a dedicated marketing automation tool, like Hubspot or Active Campaign.
All automation is not alike, and if you are taking an Elemental Approach to your automation, you will miss out on the time and cost saving benefits that an Architectural, Layered Approach can provide. An approach to automation that allows you to manage your Workload Automation, IT Process Automation, Managed File Transfer Automation, Big Data Automation, and more, can enable you to streamline processes, coordinate and consolidate silos of automation, and scale and adapt to changing organizational requirements.
As many organizations move to build their automation capabilities, recent survey results suggest that certain best practices will differentiate successful efforts from others. Organizations in every region and industry are automating at least some business processes, yet only a slight majority have succeeded at meeting their targets, according to a new McKinsey Global Survey on the topic.1 1.The online survey was in the field from January 16 to January 26, 2018, and garnered responses from 1,303 participants representing a full range of regions, industries, company sizes, functional specialties, and tenures. To adjust for differences in response rates, the data are weighted by the contribution of each respondent's nation to global GDP. As advances in artificial intelligence, software robotics, machine learning, and innovative technology platforms enable businesses to redefine processes, workplace automation is expected to provide a significant opportunity for improvements in performance and efficiency.2 Indeed, three-quarters of all respondents say their companies have already begun to automate business processes or plan to do so within the next year.