Collaborating Authors

How to Reduce Your Facebook Ad Spend With Smart Targeting


Looking to improve your Facebook ad targeting? In this article, you'll discover three ways to build highly targeted Facebook audiences based on niche interests. Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce is growing year over year. Yet 62% of small businesses say Facebook ads don't work for them.

How to Set Up an Effective Facebook Ad Campaign


Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you'll discover how to create an effective Facebook advertising campaign. Before you spend another penny on Facebook advertising, you need to have a plan of action. Otherwise, you'll be flying blind with no clear idea of where you want to go.

5 Tips to Run Unstoppable Instagram Advertising Campaigns.


Instagram advertising is massive right now. But just how popular is it? Instagram's ad revenue is set to hit over 10.8 billion dollars by 2019. Ads on Instagram generate that kind of revenue because they've got over 2 million monthly active advertisers right now. Well, the stylish, visually-focused nature of the platform makes it a paradise for brands, from fashion companies highlighting stunning new collections of handbags to travel agencies showing off pristine beaches in the Caribbean. After all, Instagram users actively seek out brands that deliver amazing visual experiences on the platform. Sound too good to be true?

How to Grow Your Facebook Following: A 6-Step Plan : Social Media Examiner


Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you'll discover how to grow a specialized audience on Facebook in six steps. The first step is to identify a target market that will allow you to reach Facebook users who are likely to be interested in your products/services. This information will help guide the Facebook content you create and how you boost it to reach more of your ideal customers.

3 Ways to Use Facebook Ads to Promote Your Products


Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook. If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign. This is an "easy win" campaign because you're targeting the highest quality of the three audience temperatures: hot audiences of website traffic using Facebook's Website Custom Audience feature.