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4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing : Social Media Examiner

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Are you overwhelmed by the amount of analytic data found on social media platforms? Want to know which metrics to follow? Knowing what to measure and how to apply the data makes it easier to modify your marketing for better reach, engagement, and visibility. In this article, you'll discover four ways social media insights can improve your marketing on Facebook and Twitter. Discover four ways to improve your marketing with Facebook and Twitter analytics.


How to Master Facebook Ad Targeting & Zero-In on Your Audience

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There's never been a better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you'll need to zero-in on your audience. In this article, we'll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target. The "target" or "market" that you're going to advertise to is called, "audience" on Facebook.


How to Create Profitable Facebook Targeting Audiences

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Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.


How to Grow Your Facebook Following: A 6-Step Plan : Social Media Examiner

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Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you'll discover how to grow a specialized audience on Facebook in six steps. The first step is to identify a target market that will allow you to reach Facebook users who are likely to be interested in your products/services. This information will help guide the Facebook content you create and how you boost it to reach more of your ideal customers.


5 Ways To Use Facebook To Boost Sales

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Facebook Advertising can be of real value, particularly for companies and brands who sell directly to the consumer, with 2.23 billion monthly active users on the platform worldwide. The average person spends nearly two hours a day on Social Media, and so by targeting them through using a channel such as Facebook can prove to be extremely effective. But how can brands capitalise on the time spent on social media in order to boost sales? Delivering the right information to your audience at the right time can be key in how well a campaign performs. Think about when your target audience are online.