Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, it is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. You can leverage these platforms to find the right influencers for your brand, monitor campaigns, and measure results. Let's take a look at 27 of the best influencer marketing platforms you should try in 2019.
If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There's a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Their main question was how to evaluate influencers. But… the problem was that they were working with influencers for many years. How can you work with influencers if you can't evaluate how much they are worth and what value they will bring to your organization? The other problem was that they didn't really find influencers. You can be very successful working with social media influencers but it requires a good bit of work upfront. Would you prefer to read this later? A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence.
By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades, and that Goldman Sachs recently released a report showing that Generation Z is the single most important generation for most businesses. So if online advertising doesn't work, what does? The answer, as you may have guessed, is influencer marketing.
Influencer marketing is the newest breakthrough to have shaken up the digital marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion in 2019. Now a mainstay of marketing organizations, the key success factor is figuring out how to get the most from it. Artificial intelligence (AI), machine learning (ML) and natural language processing (NLP) are revolutionising the way brands conduct influencer marketing. AI-powered influencer marketing tech is helping brands in three key areas: identifying the right creators, suggesting impactful workflow actions, and creating more relevant content.
Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you'll discover nine steps to plan and execute an influencer marketing campaign. Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should focus on a sharp value-add component. Learn how to create a buyer persona.