Customer acquisition and retention are essential parts of the pipeline for marketers. A high rate of these metrics shows positive sign of growth for your brand. Marketers for media and publishing companies in the 21st century have to embrace the technology around them that can help grow their customer acquisition and retention metrics. Vanity metrics like shares and likes are out. Providing a valuable experience for a customer, and examining whether the customer decides your experience is worth their time to return to.
There are so many things to think about when it comes to creating and maintaining a successful website. It can be hard to balance crafting excellent content, improving Search Engine Optimization (SEO), and making sure your users have the best possible experience. Artificial Intelligence (AI) can streamline some of these tasks to make managing your site easier. In this article, we'll look at what AI is and why it's generally useful for websites. Then we'll cover four specific areas where you can use AI to improve your WordPress site, and suggest some suitable plugins.
Finding customer service help online can be a pain. Filtering through a knowledge base to find the right answer to your question can be an exercise in fighting with nested frequently asked questions documents. Microsoft is aiming to help by making it easier for companies to create intelligent bots that can answer common questions. The QnA Maker, launched in beta on Tuesday, will let users train an automated conversation partner on existing frequently-asked-questions content. After that information is fed in, the service will create a bot that will respond to customer questions with the content from the knowledge base.
The core technologies of Artificial Intelligence (AI) have not changed drastically over the past 20 years. The techniques of the past fell short, not due to inadequate design, but because the necessary computational capacity, raw volumes of data, and processing speed just weren't available or didn't exist. The continued exponential increases in computer power and decrease in relative cost (Moore's Law) coupled with vasts amounts of information collected from sensors and crawlers are catapulting AI to do extraordinary things. "By mining the patterns that are happening in the marketplace, tying that back to relevant news, tying that back to tribal knowledge within the team--it gives you a competitive advantage." Customer acquisition, the customer experience, and customer retention are all make or break stakes for companies and Sales, Service and Marketing across all industries are looking to AI as the key to innovation, growth, and the discovery and creation of new business opportunities.
Email is among the highest performing marketing channels. It regularly outpaces other mediums, with research showing that email drives customer acquisitions at a rate 40 times higher than Facebook and Twitter -- combined. Email also ranks near the tip-top for ROI in marketing. Coming from a background in email marketing, I've worked hand-in-hand with global brands that appreciate and understand its effectiveness.