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Ubisoft's 'Assassin's Creed' strategy: Recruit your biggest fans to make it

Mashable

There is no sexy origin story for the Assassin's Creed movie, to hear Ubisoft CEO Yves Guillemot tell it. He speaks of bringing down customer acquisition costs and finding ways to offset the investment needs of AAA game development. It's all part of the philosophy Ubisoft Motion Pictures was founded upon when the division was established in 2011. SEE ALSO: Michael Fassbender and Marion Cotillard get philosophical about'Assassin's Creed' "It came from the fact that I saw competitors doing movies [based on] games," Guillemot told Mashable in an interview. "I saw the risk and the opportunity linked to that."


Jake Gyllenhaal reportedly reunites with Ubisoft for 'The Division' movie

Mashable

Ubisoft is happy enough with the success of Tom Clancy's The Division to let its motion pictures group develop a big screen story, and Jake Gyllenhaal is reportedly attached to star in and produce it. Gyllenhaal has a relationship with Ubi that goes back to the actor's leading role in 2010's Prince of Persia: The Sands of Time. A critical failure that grossed a respectable -- if not bank-breaking -- 336 million worldwide, Gyllenhaal's producer role potentially allows him to influence more high-level creative decisions on The Division. SEE ALSO: 'Assassin's Creed' movie trailer is just as beautiful as the game Keep in mind that none of this is officially confirmed, with Variety citing unnamed sources. The report also notes that a search is underway now for a writer.


Assassin's Creed Origins: Hieroglyphs In Promotions Contain Throwback References

International Business Times

Assassin's Creed, Ubisoft flagship action-adventure video game series, is celebrating 10 years since it first hit stores. Altair, Ezio and their assassin friends -- the game characters -- have taken us through important focal points in history like the Italian Renaissance and American Revolution. The latest installment, Assassin's Creed Origins, marks the nineteenth game of this franchise including all spin-off series. A new live-action trailer for this much-awaited game was released Monday, along with a live-action trailer launch for another action behemoth, Call of Duty: WW2. The game hits the shelves after a one-year break between titles and this gap has heightened expectations among hard-core Assassin's Creed fans.


The 'Assassin's Creed' Movie Has A Release Date, Casts Marion Cotillard

Forbes - Tech

The upcoming Assassin's Creed movie has been slowly gathering steam for a good long while now, but as of today, Ubisoft has announced that the film has officially begun production, and has a release date to boot, December 21, 2016. Ubisoft has an unprecedented level of influence over the film for a video game studio, and is actually co-publishing the movie with New Regency. It's been considered by many fans to be one of the best new hopes for creating a video game-based film that might actually turn out to be high quality, first given Ubisoft's involvement, and second, based on the fact that the esteemed Michael Fassbender has been attached to the project for a while now. The actor will be playing both the present day lead, and his Assassin ancestor in the genetic flashbacks which will assuredly make up most of the film. Also this week it was announced that the cast has expanded to include Oscar-winner Marion Cotillard in an unspecified role, lending further credence to the film's potential quality.


Michael Fassbender picks up 'Assassin's Creed's' history on the job

Los Angeles Times

Michael Fassbender is not a big video game guy – at least not anymore. In his younger days, the actor remembers coming home from a night job unloading boxes in a warehouse and playing one particular racing game. "I'd get obsessive about it and sit there for six hours straight," Fassbender said recently by phone from Australia, where he is currently shooting the next film in the "Alien" franchise. "I decided it wasn't the best thing for me to have around." When the French video game developer Ubisoft approached Fassbender a few years ago about signing on to a film adaptation of its popular game series "Assassin's Creed," he knew next to nothing about the game, which blends history, parkour-style action, sci-fi, conspiracy theories and, as the title suggests, a whole lot of stealthy killing.