Google is one of the biggest tech companies paving the way for artificial intelligence and machine learning, and a recent announcement from the company stands to bolster that reputation. This week, Google announced the launch of a new service that will enable both businesses and individuals to begin building their own AI systems.

Artificial intelligence has become a sort of secret weapon in the battle to build the best cloud service platform. Google Cloud Platform is currently the underdog, trailing both Amazon Web Services and Microsoft Azure. But Google is betting robust AI will give it the edge it needs to catch up. At the annual Google Cloud Next conference which kicked off July 24 in San Francisco the company unveiled a series of AI-based product releases and enhancements for its analytics and machine learning tools, additional applications on G Suite, and new IoT products. Earlier this week, Google parent company Alphabet reported its Q2 earnings, which were ahead of Wall Street's expectations.

When we both joined Google Cloud just over a year ago, we embarked on a mission to democratize AI. Our goal was to lower the barrier of entry and make AI available to the largest possible community of developers, researchers and businesses.

Yesterday, tech giant Google announced its latest solution, the Cloud AutoML, that will enable developers, even those that lack machine learning expertise, to build image recognition models. It is said to be a part of the company's initiative to democratize AI learning and provide a simple approach that anyone can easily understand.

Artificial intelligence (AI) technology may be more easily accessible through Google Cloud's new AutoML service, the tech giant said in a blog post Wednesday.