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Deepfake avatars can do that big presentation for you

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A financial consulting firm has created AI avatars for its staff, which they can use to quickly create deepfakes of themselves for presentations, emails, and more. The challenge: During the pandemic, remote work became the norm at many companies, and meetings that might have once taken place over lunch happened over the internet instead. This transition was more difficult for some industries than others, and those that traditionally relied on face-time with clients to build relationships and secure deals may have struggled to find their footing. "As opposed to sending an email and saying'Hey we're still on for Friday,' you can see me and hear my voice." "[W]hile much has been written about how to collaborate remotely with coworkers … companies still are trying to figure out the best way to connect with clients over teleconferencing platforms," Snjezana Cvoro-Begovic and James Hartling, execs at the software company Cognizant Softvision, wrote in Fast Company.


Deepfake reality check: AI avatars set to transform business and education outreach

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In the digital age, the line between the material world and simulation often blur. The realm of simulacra is very much intermeshed within an increasingly virtual reality. The proliferation of synthetic media has created a vast realm of possibilities from deepfake-enabled political misinformation to a wholly new type of computer-generated Instagram influencer. Moving forward, synthetic media and artificial intelligence (AI) could transform the way companies target global audiences and provide internal core competency training. Digital education avatars could also boost engagement and memory retention in the virtual classroom.


The business value of synthetic media tools

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A new GamesBeat event is around the corner! Learn more about what comes next. Roadrunner, the documentary film about Anthony Bourdain, contains a scene in which the epicure utters words from letters he wrote to the artist David Choe. This wouldn't be unusual in and of itself -- if it weren't for the fact that Bourdain never read the letters. Rather, the clips were generated by a company that director Morgan Neville hired to model Bourdain's voice.


3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

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Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.


3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

#artificialintelligence

Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality. Now, AI in digital marketing has a whole new face - literally, as digital avatars and synthetic beings enter the digital marketing world.