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How AI Will Augment Human Creativity

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We're empowered to engage in creative thought. Because we have much more insight, a lot of guesswork is eliminated. Instead of merely telling customers what they should do, a sales rep is able to explain why it's in the customer's best interest to do it. We're given more insight to creatively explore which sales script will resonate most strongly with each customer and which marketing messaging will drive the greatest levels of engagement. Perhaps most important, we're able to deeply personalize sales and marketing content, an endeavor that only 31% of marketing professionals believe they're effective at (despite 74% believing it has a strong impact on advancing customer relationships).


How Creativity Drives Human Evolution

National Geographic

To grow the kind of baby that we do, with this giant brain, who can't do anything for the first 3-5 years of life, you need a lot of input. As much as 1.5-1.7 million years ago, we start to see a shift in the fossils, which suggests that more than one or two individuals became closely involved in taking care of the young. Fast forward to the last couple hundred thousand years, and it is absolutely clear that the human success story is part and parcel of our incredible ability to "take a whole village" to raise a child, as the old saying goes. The nuclear family--Mom, Dad, a couple kids, and a dog--is not only very recent but is not even typical of the way most people live in the world. This whole notion of a family house with a white picket fence is a very a-typical way to be human.


Can AI ever rival human creativity? Here's what the science says

#artificialintelligence

That said, being creative is clearly one of the most remarkable human traits. Without it, there would be no poetry, no internet, and no space travel. But could AI ever match or even surpass us? Let's have a look at the research. From a theoretical perspective, creativity and innovation is a process of search and combination.


Will Artificial Creativity Trump Human Creativity?

#artificialintelligence

Sony recently released two songs composed by AI and French composer Benoît Carré arranged, produced the songs, and wrote the lyrics. Sony has also announced a full album made by their AI to be released in 2017. Earlier, AI had written the screenplay for a short film (though it doesnt make too much sense, for now). It is already known that many media sources, including Yahoo, have been using AI to write articles for their websites. AI at Google has attempted its hand at poetry and with good result.


Will Artificial Creativity Trump Human Creativity?

#artificialintelligence

Sony recently released two songs composed by AI and French composer Benoît Carré arranged, produced the songs, and wrote the lyrics. Sony has also announced a full album made by their AI to be released in 2017. Earlier, AI had written the screenplay for a short film (though it doesnt make too much sense, for now). It is already known that many media sources, including Yahoo, have been using AI to write articles for their websites. AI at Google has attempted its hand at poetry and with good result.