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Is Artificial Intelligence a Smart Move in B2B Marketing?

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In 2017, expect artificial intelligence to become a reality in B2B marketing. Artificial intelligence involves the use of computer systems to perform all kinds of daily tasks that have traditionally required human intelligence. Some of its capabilities include decision-making, visual perception, speech recognition, and language translation. While artificial intelligence has been a staple in science-fiction movies, experts predict that artificial intelligence is about to come to life and have a major impact on the marketing efforts of B2B businesses over the next five years. Yet, too many B2B marketers admit that they are unwise to the ways of artificial intelligence and lack a strong understanding of the advanced technology.


Is Artificial Intelligence a Smart Move in B2B Marketing?

#artificialintelligence

In 2017, expect artificial intelligence to become a reality in B2B marketing. Artificial intelligence involves the use of computer systems to perform all kinds of daily tasks that have traditionally required human intelligence. Some of its capabilities include decision-making, visual perception, speech recognition, and language translation. While artificial intelligence has been a staple in science-fiction movies, experts predict that artificial intelligence is about to come to life and have a major impact on the marketing efforts of B2B businesses over the next five years. Yet, too many B2B marketers admit that they are unwise to the ways of artificial intelligence and lack a strong understanding of the advanced technology.


What is the impact of AI on SEO in 2020 - Signity Solutions

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From simple website optimization for the desktop to the complex and ever-evolving process of enhancing the content, Search Engine Optimization has gone through various changes over the last decade. While some aspects have never changed, such as keywords and meta tags optimizations and link building, SEO evolved a little more when it came to mobile optimization, user experience, and social media marketing. But a big change as notices when Google introduced RankBrain in 2016. RankBrain used a machine-learning algorithm to identify the patterns and the bucket data, and the process resulted in revealing a new system that analyzes a new Google search. Since then, SEO has been changing a lot with Artificial Intelligence and Machine Learning algorithms making tremendous betterment in improving the relevance of content for the searcher. And in the coming 2020, AI is very likely to impact the future of SEO through videos, images, voice search, and pre-trained models. Let's hear a little more about it from the experts – With the inevitable advancement of AI, it has become a necessity for every marketer to reform their marketing strategy to include AI. On top of that, AI tools will also help improve keyword research methods for better content strategy, stronger analytics and reporting system for SEO teams, and smarter personalization. Early adopters will surely reap the benefits of AI. Next, we have Dawn Anderso, Managing Director at Bertey – International SEO & digital strategy consultant, speaker, trainer, and lecturer. The impact of AI on SEO in 2020 is not anywhere near as much as you think.


Proven Ways To Increase Sales Of Software and IT Services

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Almost 99,9% of users search online to find a reliable software company, software products and IT services. This is why search engine optimization, social media marketing and pay per click are effective online marketing processes in selling your software. But what are the proven ways to increase sales of software and IT services? Measure product and market fit based on retention and product validation. When your product is validated then scale acquisition.


Artificial Intelligence And Its Use In Marketing

#artificialintelligence

There is no doubt that today we have embarked on the path of technologies that will perform many tasks the accomplishment of which, for now, requires the human brain. Companies like Google, Facebook, Amazon, Apple, Microsoft, and Adobe are investing heavily in technologies that automate and anticipate business and domestic activities. At the head of the list of the most important users of artificial intelligence, we find unsurprisingly social networks, search engines, and SaaS. Far beyond targeted advertising, technology has enabled structures of all sizes to expand their customer base on an international scale. Changes in purchasing behavior and the multitude of contact channels have exploded the volume of data available to brands.