Marketing technology company, DeepIntent, today launched the industry's first programmatic Connected TV Marketplace built exclusively for pharmaceutical and healthcare advertisers. The CTV Marketplace allows brands and media agencies to find qualified, clinically-relevant healthcare audiences and reach them with targeted video ads within connected TV content. In the wake of COVID-19, CTV has seen usage increase 81% YoY1, underscoring the importance of this emerging channel for healthcare marketers. The new capability expands DeepIntent's specialized Healthcare Marketplace and DSP, providing advertisers with omnichannel access to curated inventory across screens and formats, spanning display, video, native, and now connected TV. DeepIntent's audience solutions are fully integrated with the Connected TV Marketplace, so advertisers can create custom healthcare audiences and reach them immediately with CTV ads.
NASHVILLE, Tenn.--(BUSINESS WIRE)--Change Healthcare (Nasdaq: CHNG), today announced that its artificial intelligence (AI) technology has been added to the CareSelect Imaging decision support solution. The new AI capabilities will help healthcare providers using leading electronic health record (EHR) systems enhance workflow efficiency, improve patient safety, provide higher-value care, and meet pending regulatory requirements. CareSelect Imaging now uses Change Healthcare AI in EHR workflow to help physicians streamline imaging orders. In addition, it helps providers comply with new Protecting Access to Medicare Act (PAMA) requirements governing advanced imaging ordered under Medicare Part B. "Bringing Change Healthcare AI to CareSelect Imaging helps providers ensure they're delivering the highest quality, most appropriate care, while reducing their administrative and regulatory burdens through advanced automation," said Michael Mardini, CEO of National Decision Support Company, a Change Healthcare Company. "This is a perfect example of how strategic applications of AI will continue to improve healthcare processes and benefit all stakeholders."