5 Marketing Automation Tools That Leverage Data Science to Boost ROI

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Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage. It's typically expressed as a percentage, so multiply your results by 100. Data Science is essential in helping a business to continue to compete in the global market. To stay competitive, businesses will need to continue to find unique ways to collect data and analyze it to come up with strategies to increase their sales.


Dreamforce 2016: Salesforce stakes claim for baked in artificial intelligence

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Cloud-delivered customer relationship management (CRM) company Salesforce inaugurated its Dreamforce conference in San Francisco by staking a claim for artificial intelligence (AI) baked into business applications. This email address is already registered. By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent. By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time.


Salesforce captures the limits of AI in a Coca-Cola cooler

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Even though it was intended as a bravura demonstration of the business potential of artificial intelligence (AI), Salesforce today perfectly captured the technology's current limitations with the aid of a Coca-Cola cooler cabinet. The demonstration was part of the vendor's customer kick-off event for its new financial year -- the first in a series that will set the tone for Salesforce's marketing from now until its annual Dreamforce conference in November. The event was an intimate affair, though watched remotely by a huge online audience, held in a conference room on the 23rd floor of Salesforce's temporary headquarters. Visible from the wall-to-ceiling windows was the towering skeleton across the road of San Francisco's tallest building, destined on completion to become the cloud giant's new corporate home. Co-founders CEO Marc Benioff and CTO Parker Harris blew out candles on a birthday cake to mark the eighteenth anniversary tomorrow of the now $8.4 billion revenue company's founding.


Salesforce's Einstein gets glowing reviews from Pacific Crest, Coca Cola and Amazon

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Salesforce (CRM) held a small group meeting of less than 60 people at its headquarters in San Francisco last week where it announced that Einstein AI is now available to all its customers across sales, service, marketing, commerce and more, even going so far as to title the presentation, "The Year of Einstein." Salesforce also announced a strategic partnership with IBM to combine the power of Einstein and IBM's Watson to provide more insightful analytics for businesses. Salesforce clearly has big ambitions for Einstein AI. As the company says on its website, "Einstein is like having your own data scientist to guide you through your day." Einstein is a product of about $600 million in acquisitions and three years of internal development.


Salesforce Announces Einstein – Creates New Race for Predictive Software Aragon Research

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On Monday September 19th, Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities. They also announced a new Research Unit focused on AI. This blog is about the Salesforce Einstein Announcement and the profound implications for enterprises and vendors alike. The biggest thing about Einstein is that Salesforce is showing working prototypes. Salesforce provided a preview demonstration of Predictive Lead Scoring and it looked solid.