On a previous post we learned how to train a machine learning classifier that is able to detect the different aspects mentioned on hotel reviews. With this aspect classifier, we were able to automatically know if a particular review was talking about cleanliness, comfort & facilities, food, Internet, location, staff and/or value for money. We also learned how to combine this classifier with the sentiment analysis classifier to get interesting insights and answer questions like are guests loving the location of a particular hotel but complaining about its cleanliness? These are the kind of questions we aim to answer with this tutorial and that will lead us to some interesting insights. The source code used for this process is available in this repository.
We are currently in an era of data explosion, where millions of tweets, articles, comments, reviews and the like are being published everyday. Developers are taking advantage of the abundance of data and using things like web scraping to do all kinds of cool things. Sometimes web scraping is not enough; digging deeper and analyzing the data is often needed to unlock the true meaning behind the data and discover valuable insights. On this tutorial we will cover how you can use MonkeyLearn and Scrapy to build a machine learning model that will help you analyze vast amounts of web scraped data in a cost-effective way. We will use Scrapy to extract hotel reviews from TripAdvisor and use those reviews as training samples to create a machine learning model with MonkeyLearn.
Sentiment analysis is a powerful example of how machine learning can help developers build better products with unique features. In short, sentiment analysis is the automated process of understanding if text written in a natural language (English, Spanish, etc.) is positive, neutral, or negative about a given subject. Nowadays, we have many instances where people express opinions and sentiment: tweets, comments, reviews, articles, chats, emails and more. One popular example is Twitter, where real-time opinions from millions of users are expressed constantly. Companies use sentiment analysis on Twitter to discover insights about their products and services.
A few weeks ago we released the MonkeyLearn extension for RapidMiner, and since then it has become one of our sales team's favorite tools to demo and create a proof of concepts for our leads. Not only that, but we have users and customers using this integration to do some really interesting data analysis, saving hours of manual data processing with this extension.
Sentiment analysis is the automated process of understanding an opinion about a given subject from written or spoken language. In a world where we generate 2.5 quintillion bytes of data every day, sentiment analysis has become a key tool for making sense of that data. This has allowed companies to get key insights and automate all kind of processes. But… How does it work? What are the different approaches? What are its caveats and limitations? How can you use sentiment analysis in your business? Below, you'll find the answers to these questions and everything you need to know about sentiment analysis. No matter if you are an experienced data scientist a coder, a marketer, a product analyst, or if you're just getting started, this comprehensive guide is for you. How Does Sentiment Analysis Work? Sentiment Analysis also known as Opinion Mining is a field within Natural Language Processing (NLP) that builds systems that try to identify and extract opinions within text. Currently, sentiment analysis is a topic of great interest and development since it has many practical applications. Since publicly and privately available information over Internet is constantly growing, a large number of texts expressing opinions are available in review sites, forums, blogs, and social media. With the help of sentiment analysis systems, this unstructured information could be automatically transformed into structured data of public opinions about products, services, brands, politics, or any topic that people can express opinions about. This data can be very useful for commercial applications like marketing analysis, public relations, product reviews, net promoter scoring, product feedback, and customer service. Before going into further details, let's first give a definition of opinion. Text information can be broadly categorized into two main types: facts and opinions. Facts are objective expressions about something. Opinions are usually subjective expressions that describe people's sentiments, appraisals, and feelings toward a subject or topic. In an opinion, the entity the text talks about can be an object, its components, its aspects, its attributes, or its features.