There are big changes afoot for Google Cloud Platform's storage offerings. On Thursday, the company announced a complete overhaul of the storage options available to customers, complete with new storage tiers and reduced pricing. Customers that need incredibly high availability storage can use Google's new fully managed Multi-Regional Cloud Storage service, which will replicate data across multiple Google Cloud data centers in different areas for high-uptime access. On the opposite end of the spectrum, the company also launched a new Coldline storage service that's designed for data accessed less than once a year like backups. The storage changes are part of Google's overall pitch to capture businesses in a highly-competitive cloud market.
When it comes to cloud services and software-as-a-service (SaaS), we're all familiar with the usual players. Back in 2007 Drew Houston, Dropbox's CEO, got sick and tired of misplacing his USB drive, so he created the first personal and small business cloud storage service. It was a radical one in its day. Today, everyone and their uncle seems to be offering cheap or free cloud storage. Except, well, how do you choose which one is right for you? It used to be that most people decided simply on the basis of how much free storage space they got. That's simple, but it only tells part of the story.
Google Cloud is launching a storage plan that features fixed monthly pricing for a year and covers bursts in a move to give enterprises more predictable costs for budgeting. The plan, called Storage Growth Plan for Google Cloud Storage, is timely given enterprise concerns over costs. Variable pricing for cloud infrastructure can give CFOs agita even though there are returns from agility as well as lower capital expenses. Cloud storage costs can be volatile as data shifts locations and sits on different tiers. In addition, backup, replication and workloads for analytics and machine learning can all jack up costs.
A malicious email campaign has been found abusing a Google Cloud Storage service to host a payload sent to employees of financial services organizations, Menlo Labs researchers report. The threat appears to have been active in the US and UK since August 2018. Victims receive emails containing links to archive files; researchers say all instances in this particular campaign have been .zip All cases involve a payload hosted on storage.googleapis.com, Attackers often use this domain to host payloads because it's trusted and likely to bypass security controls in commercial threat detection products.
Let's face it, data storage isn't the most exciting topic to talk about. While necessary and important for much of the hardware and software you use every day, it's just not terribly engaging, and that's a challenge that Google's Cloud Storage team is pretty familiar with. For its Cloud Next events, Google began looking for a way to engage those in attendance, a way to pull people in and get them to talk about data storage. "We wanted to have an experience that would get folks engaged on the topic of storage," Chris Talbott, head of Cloud Storage product marketing at Google, told Engadget. And at the same time, Google's dedicated Cloud team wanted to see if visualizing storage data in a different way could help them serve their customers more effectively.