Apple is about to reveal what it's been working on all year. The long-anticipated pre-holiday media event will unfold in San Francisco, California at 10am PT and 1pm ET today. The company is expected to announce the new iPhone, landing with a new A10 processor, a new headphone and charging port, larger storage tiers, and perhaps even some level of water resistance. We'll likely learn the release date of Apple's new iPhone software, iOS 10. And, if the rumors are to be believed, the company may also reveal a new Apple Watch.
We've said it before, but we'll say it again, we like our Apple devices here at Mashable. However, we're also not going to ignore that fact that when it comes to deals, Apple could do a little better in helping the diehards save a few bucks here and there. Luckily, that's where Amazon comes in. Right now, the 12-inch Apple MacBook is $1199 on Amazon, $100 off the regular price of $1299. Under the hood, it comes packing an Intel Core m3 processor with 8GB of RAM, so the speeds will definitely live up to Apple standards.
For the longest time, Apple product leaks tended to come from the supply chain: a factory worker would send parts or a design file to accessory makers eager to get a head start on their next iPhone cases. You might want to rethink that assumption. In a leaked secrecy briefing (ironic, we know) obtained by The Outline, Apple's David Rice revealed that leaks from the company's campuses were more common in 2016 than those from suppliers. This is more a reflection of Apple's success clamping down on third-party leaks than loose lips in Cupertino, although it does indicate that the tech giant will turn its attention inward. Rice doesn't divulge too many of Apple's methods for countering supply chain leaks, but he notes that Apple will buy back parts to make sure they don't reach the news: in 2013, it snapped up 19,000 iPhone 5c shells before the announcement.
Apple is holding it's annual developer conference on Monday, where the company is expected to reveal the latest and greatest in software and technologies. The event, held at the Bill Graham Civic Auditorium in San Francisco, Calif., will begin at 10am PT and 1pm ET. (You can see that in your local timezone here). The company is expected to announce a revamped set of operating systems, including iOS, and a rebranded macOS, as well as new offerings in watchOS and tvOS. As ZDNet's Stephanie Condon noted in her preview, Apple may want to roll out more than just some minor upgrades. It's hoped that the company nay have a new approach to artificial intelligence and big data, or embrace communal devices.
LOS ANGELES – We know that Apple is bankrolling Hollywood stars such as Oprah to make TV shows for the iPhone distributor. We don't know when they will appear or in what form – could it be part of the existing Apple Music service or a new entertainment channel to take on Netflix and Amazon, perhaps? Apple long has offered video-on-demand services, but it never has offered anything to rival Netflix or Hulu. Instead, it has directed viewers to its iTunes service, where they could buy and rent movies for viewing on computers, phones and via the Apple TV set-top box. This à la carte service competes with YouTube and Amazon Video rentals.