If you want to build your blog audience, you're going to have to get smarter with your content. According to Copyblogger, SEO is the most misunderstood topic online. But, SEO content isn't complicated, once you understand that people come first, before search algorithms. SEO firms make their money understanding these simple concepts. Thriving in your online business means that you must go beyond simply "writing content." Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem. But, how do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? Don't worry if you can't afford an expensive SEO copywriter. You can do this following simple rules. And, that's what you're going to learn in this article. We all know what happens when you type a search query into a search engine and hit "enter": You get a list of search results that are relevant to your search term. Those results pages appear as a result of search engine optimization (SEO). In a nutshell, SEO is a method of optimizing (enhancing the effectiveness of) your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
We've all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what impact will machine learning have on the content marketing industry? And can it really master the nuance and artistry of the written word? While still in their infancy, automated content writers are no longer unique to the realm of science fiction; they're real and available to the masses. As marketing becomes increasingly digitised, the war between human and machine is set to rage across the blogosphere.
Fed up with writing listings and then editing them for email marketing, banner ads and other places that you need copy for? If you're like most people you spend hours cribbing from competitor listings and manufacturer's sites for ideas to produce your own unique copy, but now Alibaba might have the solution with their Artificial Intelligence copywriter tool from Alimama. Tapping the huge pool of content on Alibaba's ecommerce sites Tmall and Taobao, the Artificial Intelligence copywriter uses deep learning and natural language processing technologies learn from millions of top-quality existing samples to generate copy for products. Brands and advertisers can insert a link to any product page, and click the "Produce Smart Copy" button to see multiple copy ideas. Currently, the Artificial Intelligence copywriter technology has passed the Turing test (i.e. is indistinguishable from human generated copy) and is capable of producing 20,000 lines of copy in a second.
Load up the homepage for e-commerce giant, Alibaba – a wholesale shopping site that's more or less China's answer to eBay – and you'll find images and descriptions of anything you could wish to buy, from kitchen sinks to luxury yachts. Every item has a short headline, but most are little more than lists of keywords: hand-picked search terms to ensure this USB phone charger or that pair of flame-resistant overalls float to the top in a sea of thousands upon thousands of similar items. It sounds simple, but there's an art to this copywriting. Yet Alibaba recently revealed that it is training an artificial intelligence to generate these item descriptions automatically – and they're not the only ones. Over the last few decades AIs have been taught to compose music, paint pictures and write (bad) poems.