Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this article, you'll discover seven advanced tips to improve the performance of your Facebook advertising campaigns. Lookalike audiences are one way to create highly targeted cold audiences on Facebook. While you can create multiple types of lookalikes, one of the most effective is the event-based lookalike.
Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you'll discover an actionable plan to build an effective sales funnel on Facebook. A lookalike audience of people who have already purchased from your store is the best type of lookalike audience because it targets users most similar to your customers based on their age, demographics, interests, and so on. To know who's made a purchase from your online store or visited your website, you need to set up a Facebook pixel to track these events.
When you implement the correct advertising campaigns on Facebook, it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. These are called audience temperatures and consist of Cold, Warm and Hot audiences. The three advertising campaigns you need to run target each of these audience temperatures and move people from one stage to the next. We call it the ALL Framework.
Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers. In this article, you'll learn how to create different video custom audiences and the campaign type that you need to use to best target those audiences. First, let's define what video custom audiences are and their position within Facebook's ad targeting options. Video custom audiences allow you to group your video viewers based on the videos they have watched as well as their level of engagement (how much of the video they have watched).