If you want to make sure your webpages rank well in search engines, it's essential to have a basic knowledge of search engine optimization (SEO). But the truth is, many people don't. SEMrush's research shows that website owners often struggle with technical SEO. That's no surprise, because the average SEO checklist contains more than a dozen issues to address before a site can truly succeed. But which SEO issues do you really need to focus on?
Have you ever given thought to what you can do to increase your website's visibility on search engines? If you ever have, you do not have to rack your brains up about it anymore. Conducting an SEO Audit would be really helpful in achieving your goals. It's critical for entrepreneurs to conduct SEO audits on a regular basis to keep their digital marketing in good shape. Conducting an SEO audit is critical for any digital marketer regardless of whether they outsource the services or do it in-house.
Are you using the power of search engine optimization (SEO) for lead generation? If you're not using SEO as part of your marketing strategy, you're missing a great opportunity to get more qualified organic leads by attracting more traffic to your website. How does SEO help with lead generation? Here's how it works, in a nutshell: SEO serves as a map or funnel bringing a stream of leads to your website, making your website one of the best lead generation tools you have. To make the most of the opportunity, you need to create and optimize quality content so that search engines and searchers see the value in what you offer, and want to sign up or buy. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2018.
Let's face it: there is a lot of SEO audit methodology out there. Whether you're a small business trying to optimize your site for organic search, or an agency doing the same for a client, it can be difficult to know where to begin, how in-depth your analysis should go, and which SEO tools will help you glean the most useful information. To cut out some of the noise, we've nailed down 10 core elements to a successful SEO audit. Whether you're a seasoned SEO, or a small business owner puttering around on your self-made Squarespace website, successfully running through these 10 steps will set your website on the path to organic search supremacy. Any SEO software worth its mettle--Ahrefs, Moz Pro, SEMrush--will have a site audit or site crawl tool that allows you to crawl your website and determine not just general search health, but common inefficiencies that are dragging down your site's organic performance. They're also replete with other tools--keyword research tools, backlink profiling tools, etc.--that, in addition to Google Search Console (formerly Webmaster Tools), are integral to performing the 10 below steps.
This is the last article in a series of guides for content specialists on how to write successfully both for people and search engines in 2018. Check out previous posts and stay tuned for new updates. Effective Content Marketing has always been based on a well-organised content strategy, clearly defined targets, and constant analysis of the results. How can you determine the success of your digital content? How do you figure out what kind of content attracts your audience and allows you to achieve your marketing goals?