Companies love "wellness" programs for a number of reasons. These smoking-cessation, weight-loss and disease-screening programs give workers the impression that their employers really care about their health. Ostensibly they save money, too, since a healthy workforce is cheaper to cover and less prone to absenteeism.
Key wearable device and health care players Qualcomm, UnitedHealthcare and Fitbit are aiming to step up their corporate wellness game in a bid to offer financial incentives to get employees moving. Qualcomm, via its Qualcomm Life unit, and UnitedHealthcare at CES 2017 will outline plans to enable a bring your own wearable approach to corporate wellness plans. Qualcomm and UnitedHealthcare said they will expand UnitedHealthcare Motion, a wellness program that offers financial incentives to employees up to $1,500 a year. More: Fitbit secures corporate wellness deals with several major customers Fitbit combines corporate wellness offerings into new group health program Fitbit's challenge: Winning over Pebble developers, community According to Qualcomm Life, its technology will allow more activity trackers to be integrated into the UnitedHealthcare Motion program, which will be available in 40 states. For Fitbit, the key part of the deal is that its Charge 2 tracker will be custom integrated.
For Lisa Li Moye, the rewards of 70,000 steps taken over three months came in the form of a 70 gift card from her health insurance company. She spent the money on an organizer for her husband. "His stuff was everywhere," Moye, a 28-year-old resident of the New York City borough of Brooklyn, said -- his hats, keys, wallet. In the current health conscious, data-driven age, reasons for hitting the gym are no longer limited to the standard promises of feeling and looking better. Now, people increasingly have the option of racking up financial rewards and other perks through wellness programs offered by numerous insurers and employers.
Fitbit on December 21 announced it has secured deals to introduce or expand its corporate wellness programs with several major customers, including New York Life, Pitney Bowes, SAP, and Sharp Healthcare. Fitbit organized all of its corporate wellness products and services under one umbrella, Fitbit Group Health, earlier this year. Fitbit Group Health includes access to Fitbit trackers, custom e-commerce storefronts, wellness challenges, and tracking and reporting services. In addition to working with Fitbit Group Health to tailor fitness programs for their employees' needs, some of these customers will be offering discounts for employees' friends and family members who want to join in. When SAP first partnered with Fitbit this year, it subsidized Fitbits for their employees and offered discounted devices for friends and family.
BlueBox.Care sees a world where lifestyles are transformed and enhanced where consumers, patients, providers and caregivers are empowered by the use of technology to provide a more complete and accurate total wellness picture. We see a future where data from many sources such as lifestyle, fitness, clinical and wellness is accessible to assist individuals in monitoring their personal health and wellness continuously, in real time. We will accomplish this by taking off-the-shelf products and solutions, aggregating, sifting, comparing and evaluating this data according to the unique profile of the consumer/patient, and deliver a total wellness picture that is actionable.