Gaining and keeping competitive advantage for businesses has never been more challenging. At the same time, though, there have never been more opportunities to build and scale a company with global reach. With the internet as the platform for innovation and the emergence of the information-fueled economy, technology is both a strategic requirement and a strategic advantage. You've probably read about, or even experienced, a big business disruption, and for that to survive you must go through a "digital transformation."
A simplified example of a company that is modernizing a business unit might help understand the concepts better. General Electric (GE), a company that is nearly 140 years old, has been on a digital transformation or business modernization path for several years now. That path has touched all business units and changed GE's workforce, the way it engages and interacts with customers, and its business operations.
During the Gartner Symposium/ITxpo, taking place in Orlando, Florida, the company announced what it thinks are top ten strategic technology trends for next year. It curated a list of technology solutions with'substantial disruptive potential', that are just emerging into broader use. A couple of these technologies have been around for some time, and have been talked about quite often, while others are just beginning to grab some limelight. "Gartner's top 10 strategic technology trends for 2017 set the stage for the Intelligent Digital Mesh," said David Cearley, vice president and Gartner Fellow. "The first three embrace'Intelligence Everywhere,' how data science technologies and approaches are evolving to include advanced machine learning and artificial intelligence allowing the creation of intelligent physical and software-based systems that are programmed to learn and adapt.
Gartner is giving organizations insight into what they can expect next year with its annual Top 10 strategic technology trends of 2017. The predictions are designed to provide organizations with an understanding of the technologies that are emerging and having an impact to society. According to the organization, the trends can be split into three groups: intelligent, digital and mesh. "Technology will be embedded in everything in the digital business of the future. Rich digital services will be delivered to everything, and intelligence will be embedded in everything behind the scenes.
It's not news that the marketing landscape has changed drastically over the last decade. Digital communities have influenced the way we buy, sell and strategise, and the consumer is now informing the business, not the other way around. While some companies were slow to realise this shift, for brands that are at the forefront of their fields, consumer behaviour intelligence now drives all their business – from product concept and design, to marketing execution and delivery. UX is a vital element of product design – it is how the user feels when they interact with a digital product. For those new to this concept, think of it as a product's first impression on the user.