Facebook is planning to exclude 1.5 billion of its worldwide users from new European laws protecting data privacy, it has emerged. European Union (EU) regulations coming into force next month will crack down on how companies like Facebook use and sell the data they collect on users. Almost 1.9 billion non-EU international users, outside of the US and Canada, would be protected by the stricter law under current rules. But a change in the site's terms of service - which comes as Facebook faces increasing scrutiny from lawmakers - seeks to ensure that the number will be much smaller. The news comes as Facebook continues to battle a scandal in which user's profiles wrongly ended up in the hands of British firm Cambridge Analytica. This has sparked wider concerns about how the world's most popular social network handles the information it stores about its more than two billion users.
"If you look at the key names in the global debate on AI ethics, it is in fact dominated by women who have many different types of backgrounds, not only tech backgrounds." Artificial Intelligence (AI) is the game-changer in the industry, turbocharging new use cases in transportation, law enforcement, e-commerce, retail, healthcare, and entertainment. However, the quick pace of transformation and adoption is not accompanied by concrete industry standards on AI ethics and fairness in Machine Learning algorithms. While ethics in AI have been a dominant narrative for sometime, Big Tech is still seeking ways to design a code of conduct when building ML algorithms. Some tech giants like Microsoft have laid down guidelines to responsible AI and has operationalized responsible AI at scale, others are yet to follow suit.
Facebook is changing its business so that its users will not be covered by new privacy protections. The new GDPR protections, which will roll out next month, would apply to some 1.9 billion Facebook users if they went into effect now. But the site is moving its businesses around to ensure that the real number will be far smaller. Facebook users who are not in the US or Canada are currently held under terms of service run by its international headquarters, which are in Ireland. That means that the those users should also be protected by the GDPR rules, too – since they apply to anyone whose data is being collected by a European company, even if they are not in Europe themselves.
I believe ethics is the most critical ingredient in people analytics. Those working in the field simply cannot afford to get it wrong. The risk to employee trust and to the reputation of the burgeoning discipline of people analytics is too high. 'Ethics, Trust and People Analytics' is the title of my presentation, which will open the Smart Data breakout at UNLEASH in London tomorrow. It is also the subject of this article, which as well as including a copy of my slides, also features recent research by the IBM Smarter Workforce Institute and Insight222.
The European General Data Protection Regulations (GDPR) will come into force on May 25, 2018. These regulations will have a significant impact on existing data collection and analysis methods. Many businesses have become reliant on customer data collection for marketing and product designing. These businesses would need to formulate a new strategy on how to keep their business operations going while dealing with the EU regulations. The main objective of GDPR is to ensure that organizations implement strict privacy rules and stronger data security when it comes to protecting personal data.