The government on Tuesday adopted a bill requiring companies to obtain consent from users when handing over personal data, such as internet browsing history, to third parties. The bill, approved at a Cabinet meeting, requires consent when it is clear that the data can be traced to individuals by third parties. The bill to revise the Act on the Protection of Personal Information comes after Recruit Career Co., the operator of the Rikunabi job information website, was found to have sold data predicting the odds of job-hunting students declining informal job offers. The data was based on personal information such as internet browsing history. The bill also makes it easier for individuals to demand that businesses stop using their data.
Facebook, like an old "friend" from high school who wants to get coffee and catch up some time, wishes it knew more about your personal life. At least, that's according to a couple of reports this week outlining a sharp decline in "original," personal posts from its users, and what Facebook is trying to do to reverse the trend. According to the Information, sharing across Facebook dropped about 5 percent year over year as of mid-2015. But that includes personal stuff such as engagement announcements, baby pictures or vacation photos as well as links to content that's already public, such as news articles. And personal sharing has dropped 21 percent year over year, the Information reported.
WhatsApp, one of the world's most popular messaging applications, has temporarily agreed not to share personal information from its European Union-based users with its parent company Facebook. The agreement, made with the United Kingdom's Information Commissioner's Office (ICO), will prevent WhatsApp from sharing any personal information with Facebook until both companies can sufficiently comply with the General Data Protection Regulation (GDPR), set to go into effect in May.
The Ministry of Trade, Economy and Industry might set up a system to allow consumers to obtain their personal data, such as online shopping records and smartphone location-tracking data, from businesses in an electronic format, informed sources said. The system would also allow people to sell their data to other companies. At present, consumers can retrieve their personal data in a written format, in principle. The ministry thinks the new system will help increase requests for personal data disclosure and promote personal data transfers between businesses. Any improvement in the marketability of personal data is expected to help companies develop new products and services, such as automobile insurance policies that can be especially tailored to particular drivers, based on their driving data.
Raoul Davis is a CEO Branding Expert, a Partner at Ascendant Group and the co-author of FIRESTARTERS: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life. When I strategize with CEOs to enhance their overall brands (think social media, speaking engagements and media deals), they often worry that the focus is too much on themselves. "This should be about the company." However, a CEO brand that resonates is a gateway drug for a successful corporate brand. And from there, personal brands for employees at all levels become important (but it starts at the top).