Facebook plans to launch its enterprise collaboration tool "Facebook at Work" publicly next month, according to The Information, following the Slack competitor's time in private beta since January 2015. Technology vendors are using a gloomy backdrop to pitch omnichannel, analytics and the Internet of things as magic bullets vs. Amazon. Like the consumer version of Facebook, the enterprise offering will have your News Feed, Groups, Events, and a dedicated Messenger app -- though it will be company specific. There are said to be audio and video calling to compete with Slack and Skype. Previously thought to be available for free, Facebook is said to offer Facebook at Work in a per seat pricing model, rather than charging a flat rate for the company to access the service.
I don't expect to use the poke function much, but of the five greetings options, poke might be the most interesting one. This is because poking, of course, predates all of these other greeting options. Poking has been part of Facebook since its founding, a cornerstone of Facebook lore, but its actual purpose was never explained. Was it a way of flirting? Were you supposed to poke back?
Facebook has taken the first steps in a bid to dominate advertising across the internet. On Thursday, the social media network said marketers who have signed up for the Facebook Audience Network will soon be able to show their ads to every website visitor and app user linked to the network -- rather than just Facebook account holders. The change is small but significant. By allowing publishers to show their ads on third-party domains -- whether or not the viewer is connected to Facebook -- the social networking giant has begun treading the same path that Google and other major ad network operators dominate. Andrew Bosworth, vice president of ads and Facebook's business platform said in a blog post that "companies can do better" and adverts do not have to be "annoying, distracting, or misleading."
Facebook marketing is both simple and far-reaching. Read through this article if you wish to learn more about Facebook marketing and how to use it to your advantage. In order to know what your fans are looking for, frequently interact with them. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked.
Snapchat famously rejected a $3 billion acquisition offer from Facebook back in 2013, but that hasn't stopped Facebook from taking the features that make Snapchat great. The latest is Stories, a visual diary separate from your main news feed that disppears after 24 hours. Facebook is adding the Snapchat clone to its iOS and Android apps today. Your Facebook news feed now looks much different. As soon as you open the app, you'll see Stories from your friends in a horizontal scroll.