Here we have listed the top 7 digital marketing trends and predictions that can significantly dominate the digital marketing industry in 2019. The growth of digital technologies and the speed that they can scale are impacting almost every digital marketing tactics such as SEO, Content marketing, Social media, and Intent ads, etc. We all know that the digital revolution is continuously shaping up the marketing industry. Since 3rd industrial revolution digital marketing is going through the roller coaster ride in every decade, because of the technology advancement. We are now in the early stages of the 4th industrial revolution, which brings together physical, digital and biological systems.
Over the past few years, the buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch. But what will AI's role in marketing look like, and how can marketers start to prepare now for the future? AI is part of a larger wave of digital transformation that's impacting businesses and consumers around the globe. This transformation can be characterized in three ways. Firstly, technological interactions are becoming multi-device, multi-sensory experiences, with voice and facial recognition-based interactions.
When it comes to marketing technology it is important to be ahead of the curve when adopting trends. We are going to look at the landscape of Martech as we move closer to the new year to help you beat that curve. I'm going to give you the top 5 martech trends that will be prominent in 2019 to continue our trends series that Dave Chaffey kicked off earlier this month. The advances made in recent years in the fields of natural language processing, conversation interfaces, automation, and machine learning and deep learning processes have enabled virtual assistants to become increasingly intelligent and useful. Almost one-third of the 3.5 billion searches performed on Google every day are voice searches now, with personal assistant devices leading the way.
The recent breakthroughs in Artificial Intelligence has opened insurmountable opportunities for businesses, especially in digital marketing domain. As technology is advancing at a rapid pace, AI has already emerged as a disruptor that is significantly impacting various sectors like finance, education, and e-commerce. AI can effectively transform digital marketing because it can help businesses deliver improved customer experience. At its core, AI pertains to the use of machines and their ability to continuously learn and solve problems. This augmentation can make a big difference in digital advertising space as it will not only create efficiency but proffer more satisfying work on behalf of employees.
While changes in the banking industry are happening virtually every day, there may be no area of financial services where change is happening faster than in the marketing function. From new technologies to new channels and strategies, bank and credit union marketers must be both agile and willing to embrace change. As a result, it is important to review what will likely occur over the next year. Improving the marketing communications process -- from the consumer's perspective -- drives growth, loyalty and profitability. Managing the marketing process without taking advantage of the technology tools available is a recipe for failure.