February 16, 2017 Written by: Susan C. Daffron Today's businesses are capitalizing on cognitive capabilities to gain a competitive advantage. However, not everyone embracing cognitive is entirely sure what it can do for them. According to the study, 46 percent of early adopters struggle with a roadmap for adoption and only 7 percent report that they have a comprehensive, company-wide strategy.1 Once you understand the possibilities of cognitive technology, it can open up new opportunities for innovation. Here are three examples of organizations that use cognitive technology today to transform their businesses.
The Cognitive Calculus is the result of decades of work in artificial intelligence, psychology, linguistics, and systems engineering. It is a notation we use to model human cogni-tion and to guide our development of a Cognitive Database (CDB), our evolving computer model of human cognition. The Cognitive Calculus acknowledges human memory (labeled as Total Memory, TM) as the central component of human intelligence. TM is composed of all memory subsystems including: short term memory (STM – our working memory), episodic memory (EM – our life history), and abstracted memory (AM – our mental models). The Cognitive Calculus defines the basic element of TM as a memory node (MemNo) along with a set of operations intrinsic to the creation, retrieval, update, and deletion of MemNos. All content in all of TM is a sensory input, an effector activity, a cognitive activity, an abstracted set (T) or an abstracted sequence (Q). This paper describes how a human cognitive system takes the experiences of life in as inputs to STM, passes those inputs through STM into EM, finds patterns in EM for creating abstractions in AM, and then uses those abstractions of the past to comprehend its current experience. The paper ends with guidance concerning the things that must be in a Cognitive Database so that a computer can better model human cognition.
The hype machine is cranked up to an 11 on the topic of machine learning (sometimes called artificial intelligence, though I don't call it that because AI is not really intelligence and there's nothing artificial about it). Machine learning will either empower the world or take it over, depending on what you read. But before you get swept away by the gust of hot air coming from the technology industry, it's important to pause in order to put things into perspective. Maybe just explaining it in reasonable terms will help. Shortly after the first caveman figured out how to make fire, the second caveman wanted to learn how to make fire, too.
Stay tuned for additional content in this series. So you want to build a cognitive application, but you want it to be great. You want it to be useful, exciting, and inspiring -- in essence, to create a truly cognitive experience. You might be wondering what is a cognitive experience? Should the application I'm designing be cognitive?