SDL, a leader in global content creation, management, translation and delivery, today announced its Five Future States of Content, a series of disruptive content trends for brands to watch in 2018. With content at the heart of every customer journey, SDL predicts content will hit a new dimension of organizational importance, with Artificial Intelligence (AI) and Machine Learning (ML) playing a leading role in automating content creation, translation, organization and delivery.
Think about how the world has changed around you. Around 90% of the world's data has been created in the past two years, and it's showing no signs of abating. That's an incredible amount of information when you think about it, so it's no surprise businesses are struggling to make any sense of it – let alone use it to their competitive advantage. But advances in artificial intelligence (AI) and machine learning (ML) are changing the game, and creating opportunities, for B2B marketers. Business customers – regardless of industry – want access to information in their own language, and on their device of choice.
SDL a global leader in content creation, translation and delivery, today calls on brands to rethink current content strategies, and prepare for a digital future where content supply chains are autonomous, machine-first and human optimized, for greater impact with worldwide audiences, across any language and device. Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences. And it's expected to get worse: 93% say the content they produce will increase in the next two years. SDL's Enabling the Future of Content report addresses these challenges, offering insights on how companies can move towards an autonomous content supply chain of the future, capable of delivering any type of content to global audiences. Peggy Chen, CMO, SDL said, "Engaging with customers globally requires content, and lots of it.
SDL, a leader in the global content creation, management, translation and delivery, announced its Five Future States of Content, a series of disruptive content trends for brands to watch in 2018. With content at the heart of every customer journey, SDL predicts content will hit a new dimension of organizational importance, with Artificial Intelligence (AI) and Machine Learning (ML) playing a leading role in automating the content creation, translation, organization and delivery. Peggy Chen, CMO at SDL, said, "Content that creates itself, organizes itself, and scales globally with ease all sounds like the stuff of imagination. But the rules of content and marketing are changing in 2018, and the emergence of new AI and Machine Learning technologies are powering this seismic shift. Smart companies know that this is the future they must prepare for if they're going to thrive in the years ahead."
It may not seem obvious, but your translation supply chain represents an enormous data security risk to your business. Particularly when you consider that hundreds of stakeholders could be involved in creating, translating, managing and delivering just one piece of content to customers. It's no surprise then, that security and data privacy have become boardroom issues. But recent advances in machine learning and artificial intelligence (AI) are changing everything, offering a fresh perspective and approach to some of the most difficult security challenges. Here we speak to Matthew Hardy, VP of Customer Solutions at SDL, about the complexities involved with managing a global content supply chain, and how AI brings new and exciting ways for brands to organize content in a way that improves security across all areas of their business.