WIRE)--Today's most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology. To help with this, Adobe (Nasdaq:ADBE) today announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver the best experience to customers. Additionally, the company announced new capabilities in Adobe Target powered by Adobe Sensei, its AI and machine learning framework, to further enhance customer recommendations and targeting precision, optimize experiences and automate the delivery of personalized offers.
Adobe is aiming to give marketers more control and transparency over targeting algorithms as it updates Adobe Target tools. The company's Experience Cloud, which encompasses Adobe's Marketing Cloud, is now managing 233 trillion customer transactions a year with more than 150 billion emails sent through Adobe Campaign. A customer transaction includes a link click, web visit, opens and other items included in a digital footprint. Meanwhile, Adobe has been adding more automation and artificial intelligence in with each update. The challenge for enterprises and business leaders is that they are increasingly relying on data science and artificial intelligence, but don't have visibility into the algorithms in many cases.
Adobe is opening up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud to allow organizations to insert their own data models and algorithms into Adobe Target to improve the customer experience. Additionally, the company is adding new capabilities in Adobe Target powered by Adobe Sensei, its AI and machine learning framework, to further enhance customer recommendations and targeting precision, optimize experiences and automate the delivery of personalized offers. Consumer expectations have changed, making personalization an imperative, according to Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. With the new capabilities, when integrated into Adobe Target, brands can combine their own expertise with the power of Adobe's AI and machine learning tools to predict what customers want and deliver it before they ask, helping to drive business value and brand loyalty. The ability to bring in proprietary algorithms into a marketing platform is a first for the industry, says Adobe.
I've written in the past how adopting e-signatures--specifically Adobe Sign--was a game-changer for our businessbecause it saves time, reduces costs, and greatly boosts efficiency. It's a no-brainer that e-signatures are the way to go for businesses in the digital age, especially given the importance of documents in our everyday workflow. Just because our reliance on documents as business tools has been around for so long, doesn't mean our approach to handling them should be archaic. In fact, focusing on the customer experience starts with documents, and nobody knows that better than Adobe Document Cloud. Through an app that leverages Artificial Intelligence (AI), Adobe Scan now allows users to convert photos of documents to versatile, editable PDFs, eliminating the need for scanners altogether and revolutionizing document storage in the process. Let's explore the solution further.
Adobe has released its third security update of the month with a fresh round of patches to resolve bugs in Adobe Experience Manager and Adobe Experience Manager Forms. On Tuesday, the software giant published a security advisory which detailed two vulnerabilities, deemed'moderate' and'important,' which have now been resolved in the main content management solution, alongside a single security flaw in Adobe Experience Manager Forms, a digital forms creator within the main suite. The first vulnerability, CVE-2018-19726, is a stored cross-site scripting vulnerability and impacts Adobe Experience Manager versions 6.0, 6.1, 6.2, 6.3, and 6.4 on all platforms. The second security flaw, CVE-2018-19727, is a reflected cross-site scripting vulnerability which only affects Adobe Experience Manager versions 6.3 and 6.4. The vulnerability impacting Adobe Experience Manager Forms is CVE-2018-19724, a stored cross-site scripting bug, deemed'important,' which can lead to sensitive information disclosure if exploited.