According to the verge, perhaps the most important of them is: the new spell check tool that Google promises will help identify even the most bad spelling queries. Prabhakar Raghavan, head of Google's search department, revealed that 15% of Google's search queries every day are those that Google has never seen before, which means that the company has to work constantly to improve its results. Part of that is due to poor spelling queries, as Cathy Edwards, Google's vice president of engineering, points out, as 1 in 10 search queries on Google are misspelled, and Google has always tried to help with the "do you mean" feature that suggests correct spelling. A huge update will be rolled out by the end of the month, which uses a new spelling algorithm powered by a neural network with 680 million teachers, and runs in less than three milliseconds after each search, and the company promises that it will provide better suggestions for misspelled words. For example, if users search for the phrase "How can I determine if my home windows are UV glass?"
Google on Thursday announced a handful of updates to its Search function, touting that it has implemented artificial intelligence (AI) and machine learning to improve the user experience. Users can now hum, whistle, or sing a melody to Google via the mobile app by tapping the mic icon and saying, "What's this song?" or by clicking the "Search a song" button. Humming for 10-15 seconds will give Google's machine learning algorithm the chance to match the song. The feature is currently available in English on iOS, and in around 20 languages on Android, with more languages coming to both platforms in the future, Google said. The search giant's AI updates also span spelling and general search queries. This includes a new spelling algorithm that uses a deep neural net, which Google claims has significantly improved its ability to decipher misspellings.
One in 10 queries on Google Search are misspelled and the tech giant has now introduced a new spelling algorithm that uses a deep neural net to significantly improve the ability to decipher misspellings, in under three milliseconds. According to Google, this single algorithm makes a greater improvement to spelling than all of its improvements over the last five years. The company on Thursday detailed how artificial intelligence (AI) is powering its Search engine, announcing numerous improvements made to Search over the year and some new features coming soon. Google has invested deeply in language understanding research and last year, it introduced how BERT language understanding systems are helping to deliver more relevant results in Google Search. "We're excited to share that BERT is now used in almost every query in English, helping you get higher quality results for your questions," said Prabhakar Raghavan, Senior Vice President, Search and Assistant, Geo, Ads, Commerce, Payments & NBU.
Google is using a 10,000-strong army of independent contractors to flag "offensive or upsetting" content, in order to ensure that queries like "did the Holocaust happen" don't push users to misinformation, propaganda and hate speech. The review of search terms is being done by the company's "quality raters", a little-known corps of worldwide contractors that Google uses to assess the quality of its systems. The raters are given searches based on real queries to conduct, and are asked to score the results on whether they meet the needs of users. These contractors, introduced to the company's review process in 2013, work from a huge manual describing every potential problem they could find with a given search query: whether or not it meets the user's expectations, whether the result offered is low or high quality, and whether it's spam, porn or illegal. In a new update to the rating system, rolled out on Tuesday, Google introduced another flag raters could use: the "upsetting-offensive" mark.