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The HomePod Mini fail: How Apple got almost everything wrong


If you sat in on the October Apple event yesterday, you probably noticed that Cupertino kicked off the event not with iPhone but with HomePod, which was introduced initially in February 2018, nearly three years ago. At $299, the original HomePod, which is still on sale at its original price from Apple, didn't really resonate with customers. Amazon's Echo intelligent speaker vastly outperformed it, with every single model in their lineup. It's estimated that Apple's global market share with HomePod in 2020 is only about 5 percent, far behind Amazon, which occupies a 23 percent share, with Google in second place with a 19 percent share, according to a recent market analysis by Strategy Analytics. At $99, the new HomePod Mini is substantially cheaper than the original model.