Collaborating Authors

Analytics Consultant/Delivery Partner - IoT BigData Jobs


Position Description: An understanding of analytic methodologies pertaining to marketing measurement is essential, with particular focus on Menu Engineering and Optimization, Menu Pricing development and analysis, Marketing & Promotional analysis, Media Mix modeling and customer/CRM analytics. While this role guides and directs analytics, they must also have the ability to "roll up sleeves" and get into data/models. Critical skill is the ability to take very technical content, distil key business insights and articulate to non-technical audiences. The role involves direct client engagement and requires ability to work with all levels up to the C-Suite and across the key client functions of Marketing, Finance, IT, Culinary, Research. Collaboration is central to success, internally work with the broader Analytics & Consulting team which includes project sponsors, chief analytics officer (CAO), data architects, data scientists and business analysts, outside contractors and other team functions as project requires.

Top Data Science Service Providers In India 2020


India is one of the leading markets for analytics and data science services, and various data science vendors have seen significant growth over the last few years, as organisations across verticals are investing billions of dollars in data science and analytics to optimise their processes. In fact, despite the pandemic and the resulting quarter-long slowdown, the data science functions across organisations have not been significantly impacted, suggesting that data science and analytics are a mainstay of business processes and value generation. The pre-COVID numbers suggest that as of March 2020, the analytics function in India earned consolidated revenues of $35.9 Bn, a 19.5% growth in revenue over last year. In the post-COVID world, companies are veering towards digital transformation to ensure business continuity – and the analytics and data science functions are playing a crucial role in this journey. As companies are looking to establish AI and Data Science capabilities, the market is further maturing, driving the need for data science vendors/service providers to facilitate the booming market. Over the last few years, multiple vendors with unique capabilities in data science, have not just grown from small operations but also matured in terms of capabilities.

TransOrg Analytics: Simplify Optimize Organize Accelerate


The below excerpt showcases the distinctiveness and acumen of a holistic AI company – TransOrg Analytics that is consistently striving to roll out intelligent and scalable solutions for the betterment of its customers. TransOrg Analytics is an award-winning player in'Analytics and Advisory' space. Founded in 2009, TransOrg is headquartered in Gurugram, India with a global presence in the US, UK, Singapore, India and the Middle East. Its global clientele includes Fortune 500 companies and industry leaders in sectors like Banking, Financial Services, Insurance, Telecom, Hospitality, CPG, Retail, E-commerce, Travel & Aviation. TransOrg has a strong team of over 80 high-performing Data Scientists, Data Engineers, Visualization experts from top schools and leadership with strong academic credentials and collective work experience of over 100 years with reputed organizations.

SAS Customer Intelligence 360: Automated AI and segmentation [Part 3]


Suneel Grover is an Advisory Solutions Architect supporting digital intelligence, marketing analytics and multi-channel marketing at SAS. By providing client-facing services for SAS in the areas of predictive analytics, digital analytics, visualization and data-driven integrated marketing, Grover provides technical consulting support in industry verticals such as media, entertainment, hospitality, communications, financial services and sports. In addition to his role at SAS, Grover is an professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Grover has a MBA in Marketing Research & Decision Science from The George Washington University (GWU), and a MS in Integrated Marketing Analytics from New York University (NYU).

The Enterprise B2B Artificial Intelligence Race Heats Up


The latest release from Artesian Solutions builds on its leading enterprise engagement platform to establish the foundations of an Artificial Intelligence future that promises a revolution in the effectiveness of sales and commercial teams. Launched today, the latest release includes an Artificially Intelligent'Insight Agent' - the first step in a series of intelligent chat bots aimed at automating many of the tasks carried out by B2B professionals daily. With the use of Artificial Intelligence techniques such as advanced natural language processing and behavioural analytics, Insight Agent monitors an individuals or company opportunity pipeline, continually looking for triggers from over 1 billion news and commercially relevant social media articles every year, learning and filtering based on individual user requirements. This allows it to deliver commercially valuable and immediately actionable insights, telling the user what they need to know and what action they need to take. The result is a step change in commercial productivity and customer engagement resulting in improved sales forecasting and increased pipeline velocity.