The genealogy site MyHeritage has been hacked, exposing the emails and disguised passwords of its 92 million users and raising questions about the security of its DNA databases. MyHeritage DNA, the genetic arm of the popular online site, allows users to build family trees based on who those with whom they share DNA. The company released a statement on Monday afternoon asserting that it had'no reason to believe' that this data had been exposed. The ease with which a person in the modern world can connect with a distant blood relative is nothing short of remarkable. Place an online order, await a mailed kit, swab your cheek, seal it in an envelope, send it back, wait a few weeks and, suddenly, you will have many of your DNA's secrets unlocked, in your hands.
SAN FRANCISCO – The consumer genealogy website MyHeritage says email addresses and password information linked to more than 92 million user accounts have been compromised in an apparent hacking incident. MyHeritage said its security officer had received a message from a researcher who unearthed a file named "myheritage" on a private server containing email addresses and encrypted passwords of 92,283,889 of its users. "There has been no evidence that the data in the file was ever used by the perpetrators," the company said in a statement late Monday. MyHeritage lets users build family trees, search historical records and hunt for potential relatives. Founded in Israel in 2003, the site launched a service called MyHeritage DNA in 2016 that, like competitors Ancestry.com
MyHeritage's DNA testing service may be similar to that of its older rival, AncestryDNA, but it differs in one important way: MyHeritage DNA has more users outside the US. For Americans looking to connect with long-lost relatives across the Atlantic, that makes it a compelling option. As one of the newer companies doing DNA analysis, MyHeritage DNA has tested nowhere near the same amount of people as its established rivals, and its database reflects that. Right now, MyHeritage DNA has data for more than 2 million people, while AncestryDNA's records contain more than 10 million. That number won't affect the accuracy of being matched with relatives--MyHeritage DNA's test will be just as spot on as its bigger competitors so long as DNA from one of your relatives is in the database.
Hackers seem to have an insatiable craving for data. They chase just about anything where they can find a large chunk of user data. A couple of days ago, MyHeritage went through a similar incident as it has reported in its official blog. MyHeritage is an online genealogy website that allows users to create family trees and search and create historical records. It also serves as a DNA testing service.
Have you ever wished your own business could emulate the kind of warm, personable greeting that guests arriving at great hotel or resort receive, with friendly employees at the ready, doing everything they can to help transition guests from the hassles of traveling to the pleasure of being in this new environment? For those of you not running five star resorts–those of you whose businesses don't serve similarly well-heeled clientele or charge so much for your services–you may be able to offer similarly on-point greetings in your context with the assistance of new technology, specifically AI (artificial intelligence). Let's stay with the luxury hotel example for a minute. Luxury hotels invest a lot in hiring, staffing, and training employees to the level that makes such great beginnings possible, but great hospitality companies know it's worth it, because they understand how human memory–including customer memory–works: our brains tend to most easily and permanently retain memories of items (or events) that happen at the very beginning or end of any kind of sequence–including those very first moments as customers. Invariably, their answers cluster around the items at the very beginning and very end of the list.