Why Digital Marketing Matters Udacity

@machinelearnbot

As you explore the Free Preview of our program, you'll see that we cover a full range of vital topics--everything from Social Media Marketing and Search Engine Optimization, to Display Advertising, Email Marketing, Google AdWords, and more. To access the Free Preview, all you need to do is visit our New Year, New Skills page, select your Free Preview, create your account, and then you're ready to enter the classroom! We encourage you to dive in, watch the videos, meet our instructors, and explore every lesson in the program!


Become a bona fide SEO pro with this $10 online course

Mashable

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7 Must-Have Business Tools to Boost Sales In 2019

#artificialintelligence

You have a website, a few social media profiles, and even traffic coming in from search results. This is all nice and dandy, but when you factor in that there are now more than a billion active websites and blogs on the internet today, you are going to need more tools and resources in order to beat your competitors. Gone are the days of writing content, promoting it a little bit, and then moving on with your life. Now it's all about using the best tools and services to expand your content reach, increase customers, and generate more traffic and sales than ever before. To help with all of this, we are going to look at some of today's best tools to effectively monitor, improve, track, and grow your business across platforms and media outlets.


Getting Started With Application Development Coursera

@machinelearnbot

About this course: In this course, application developers learn how to design, develop, and deploy applications that seamlessly integrate components from the Google Cloud ecosystem. Through a combination of presentations, demos, and hands-on labs, participants learn how to use GCP services and pre-trained machine learning APIs to build secure, scalable, and intelligent cloud-native applications Course objectives This course teaches participants the following skills: Use best practices for application development. Choose the appropriate data storage option for application data. Develop loosely coupled application components or microservices. Debug, trace, and monitor applications.


The 5 Online Marketing Metrics You Must Understand and Why

#artificialintelligence

Even if your job doesn't make you directly responsible for tracking marketing analytics, it's still crucial for you to have an understanding of some of the most influential marketing metrics. Metrics determine the health of your online presence and even indicate how well your bottom line is faring. Below are some of the most important online marketing metrics and how to work with your marketing team to improve them. When it comes to bounce rate, lower is better. The bounce rate is what percentage of people leave your website after only visiting one page (the one they "landed on" when coming to your site).