The ads you see online could soon get harder to refuse, thanks to a new artificial intelligence (AI) system that predicts whether you'll like an ad before it has even run. Designed by a technical team in Brisbane and delivered to marketers through headquarters in Austin, Texas, Junction AI technology has hit a nerve in an industry where new display ads often fall flat after advertisers pay handsomely to place them in key outlets. Copywriters lean heavily on ad-writing techniques like A/B testing, but these only go so far in predicting whether online citizens will respond to a particular ad. This leaves advertisers all but guessing whether they have chosen the right words and images to convince potential new customers to click through. That's a challenge for marketers that are increasingly equipping content marketing organisations (CMOs) to drive deeper engagement with customers and prospects in an ever more-crowded advertising market expected to surge from $US226.6b
Artificial intelligence is all over the world, not least of all taking over agencies as a means of supplying actionable insights. Machine learning tools teach an AI what it should and shouldn't do, iteratively producing better results with each cycle. Today's machine learning ad tools can both create ads and then use insights generated from their creation to adapt their next attempt. Many businesses have already embraced the new technology of AI and machine learning to develop ads and check their efficacy. Below, 11 contributors to Forbes Agency Council look at the lesser-used ways businesses can leverage machine learning advertising tools for their benefit.
Chez Reavie shot a five-under-par 65 on Friday to move to nine-under 131 and into a share the lead with Charl Schwartzel and Sebastian Munoz after two rounds at the St. Jude Classic. Schwartzel had a 66 while Munoz finished the round with a 67. Stewart Cink -- who shared the first-round lead along with Matt Every, Scott Brown and Munoz -- was one stroke back after his 68 at the PGA Tour's final event before the U.S. Open. Ben Crane, who won this tournament in 2014, was two strokes off the lead after shooting a 65 at the par-70 TPC Southwind course in Memphis, Tenn. Reavie, who started two strokes behind the co-leaders, had three birdies on the front nine and an eagle on the par-five No. 16, landing his second shot fewer than 15 feet from the flagstick and sinking the putt.