AI predicts which ads will work

#artificialintelligence

The ads you see online could soon get harder to refuse, thanks to a new artificial intelligence (AI) system that predicts whether you'll like an ad before it has even run. Designed by a technical team in Brisbane and delivered to marketers through headquarters in Austin, Texas, Junction AI technology has hit a nerve in an industry where new display ads often fall flat after advertisers pay handsomely to place them in key outlets. Copywriters lean heavily on ad-writing techniques like A/B testing, but these only go so far in predicting whether online citizens will respond to a particular ad. This leaves advertisers all but guessing whether they have chosen the right words and images to convince potential new customers to click through. That's a challenge for marketers that are increasingly equipping content marketing organisations (CMOs) to drive deeper engagement with customers and prospects in an ever more-crowded advertising market expected to surge from $US226.6b


Reavie-Glover, Zhang-Dou Share Zurich Classic Lead

U.S. News

Reavie and Glover each had six birdies in the best-ball format, pushing through soggy weather early in the round before conditions cleared at TPC Louisiana. Six teams are two shots back in a tie for third after shooting 62.


Golf roundup: Chez Reavie forges a three-way tie at St. Jude Classic with a 65

Los Angeles Times

Chez Reavie shot a five-under-par 65 on Friday to move to nine-under 131 and into a share the lead with Charl Schwartzel and Sebastian Munoz after two rounds at the St. Jude Classic. Schwartzel had a 66 while Munoz finished the round with a 67. Stewart Cink -- who shared the first-round lead along with Matt Every, Scott Brown and Munoz -- was one stroke back after his 68 at the PGA Tour's final event before the U.S. Open. Ben Crane, who won this tournament in 2014, was two strokes off the lead after shooting a 65 at the par-70 TPC Southwind course in Memphis, Tenn. Reavie, who started two strokes behind the co-leaders, had three birdies on the front nine and an eagle on the par-five No. 16, landing his second shot fewer than 15 feet from the flagstick and sinking the putt.



Thomas caps off record week with trophy at Sony Open

U.S. News

Waialae was vulnerable all week with not much wind, fast fairways and greens that were softer than usual. Thomas produced the eighth sub-60 round in PGA Tour history on Thursday. Kevin Kisner had a shot at 59 on Saturday until missing a 9-foot eagle putt on his final hole. And on Sunday, Chez Reavie made a hole-in-one with a 6-iron on the 17th hole that gave him a shot at a sub-60 round. Only a bogey on the sixth hole (he start on No. 10) stopping him, and he had to settle for a 61.