Collaborating Authors

Celebrating Design Without Contending with It

The New Yorker

The cover of the 1976 self-titled début album by the band Boston depicted several guitar-shaped spaceships, evidently escaping an exploding Earth. The album was a smash, and the visual is now iconic. It is also "dumb," according to Paula Scher, the graphic designer who was responsible for it. The cover of "Boston" is one among hundreds that she designed in the nineteen-seventies (the actual illustration is by Roger Huyssen), most of them far cooler. Today, Scher is a partner in the celebrated design firm Pentagram, and is well known for creating innovative and memorable logos and visuals for the Public Theatre and other clients.

The biggest impact of machine learning for digital marketing professionals


The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A stunning 97% of marketing managers believe that machine learning is the future of their profession. Social media marketing, PPC advertising, native ads, and media buying are just some of the disciplines that are evolving with machine learning.

12 project management myths to avoid


Every industry, profession, and company develops and operates with rules and guidelines. Alongside these, myths emerge, and the project management profession is no different. When projects become plenty, work more hectic, and time is limited, it can become tempting to blindly lean on beliefs and instincts -- even ones you may not know to be false. Here are the 12 most commonly held project management myths. Recognizing these project management misconceptions and working to overcome the challenges they can create is vital in ensuring that projects are planned, executed, and completed based on best practices instead of misconceptions.

Standards for the Enterprise IT Profession

IEEE Computer

Standards ensure that the enterprise IT profession, like other recognized professions, is based on a core set of well-understood activities and their corresponding requisite competencies.

AI and Design – Artefact Stories


We recently spoke to FastCo Design about how design jobs would evolve. The article included excerpts from Rob Girling's exploration on how Artificial Intelligence will impact design. Would it replace or augment human capabilities? In the last few months, I have been thinking a lot about how AI will impact our future as individuals, as designers and society. A very simple way to examine if AI algorithms will displace designers (or any profession) is to understand the degree to which that occupation can be easily codified or reduced to a set of reliable patterns, steps or models.