Artificial intelligence is changing SEO faster than you think

#artificialintelligence

John Rampton is founder of online invoicing company Due. By now everyone has heard of Google's RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I'll take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses. So what is artificial intelligence?


Artificial intelligence is changing SEO faster than you think

#artificialintelligence

John Rampton is founder of online invoicing company Due. By now everyone has heard of Google's RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I'll take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses. When we talk about the context of Google's RankBrain, and the machine learning algorithms that are currently running on Google, we are talking about Artificial Narrow Intelligence (ANI).


Artificial intelligence is changing SEO faster than ever

#artificialintelligence

By now everyone has heard of Google's RankBrain. It's the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, California. What you might not realize, however, is just how fast the SEO industry is changing because of it. This article will take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses. When we talk about the context of Google's RankBrain, and the machine learning algorithms that are currently running on Google, we are talking about Artificial Narrow Intelligence (ANI).


Add SEO to the List of Everything Being Transformed by Artificial Intelligence

#artificialintelligence

Understanding SEO is the first rule for being able to optimize your site and its content so that would-be customers can actually find your company online. When your SEO is on point, you are more likely appear in search engine results when someone looks for the type of products or services you sell. However, to be able to truly understand SEO, you need to comprehend how modern search engines work -- and that means understanding artificial intelligence, or AI. AI is a technological advancement that enables a combination of hardware and software to function like a human brain -- minus the inherent flaws in logic and the relatively small memory capacity. It makes it possible to not only analyze large amounts of data but to draw meaningful insights about the information.


Let's stop kidding ourselves about SEO and artificial intelligence

#artificialintelligence

Now more than ever the SEO industry looks to be mirroring that of politics, with sound bites and buzzwords the order of the day. Grand lanyard-heavy conferences, emphatic speeches thrown across eager audiences, the sharing of likeminded ideals, and the spinning of content -- it's all there. I'm not even talking about SEO: The Movie, where link building meets Wolf of Wall Street meets the losing players of The Social Network. Over the past few months I've seen a large amount of respected agencies talk about offering AIO specialisms to their clients. But there's a snag about offering AIO to your clients, because AIO doesn't exist.