Collaborating Authors

Shifting AI from empty catchphrase to transformational tool


Despite all the hype to date AI's usage in advertising has been confined to very niche areas, from re-organising data more efficiently to tagging and organising inventory. AI's massive potential has only slowly built momentum, however, we have finally reached a tipping point where AI is starting to come in to its own. The trigger occurred as Reach lost its pole position as the ultimate metric, being sidestepped by a need for higher and more accurate engagement. Little wonder really, an overwhelming 2.5 quintillion bytes of data is collected every day turning it from marketers' gold dust to their nemesis. It can no longer be properly scrutinised for meaning and in some instances it can even be misleading.

Immigrants And Welfare Reform: In Germany, Lawmakers Want Foreigners To Wait Five Years Before Receiving Benefits

International Business Times

Foreigners from fellow European Union states will have to wait five years before qualifying for welfare benefits if a law proposed by German Labor Minister Andrea Nahles is passed. Under the proposal, immigrants who do not work in Germany or have not acquired social security rights through previous work in Germany will not be able to receive social assistance, local media reported Thursday. "It can't be the case that someone only has to move to another EU country to extract full social security benefits, even though they have a functioning social system in their own country," Nahles recently told the Westdeutsche Allgemeine Zeitung (WAZ). German lawmakers have been pushing for welfare reforms since December, when Germany's Federal Social Court ruled that EU-foreigners could obtain social benefits by living in the country for at least six months. Under Nahles' plan, EU citizens would be able to receive welfare benefits only after living in Germany for five years without state assistance.

Sourcing Candidate Contact Information & Outreach Now Seamless with MightyRecruiter's MightySourcer


SAN FRANCISCO, Aug. 29, 2017 (GLOBE NEWSWIRE) -- MightyRecruiter, a cutting edge, intuitive recruiting solution today announced the release of its new Chrome extension, MightySourcer, a tool designed to make it quick and easy to find candidate contact information and reach out to top talent. Now available on the Chrome Web Store, MightySourcer enables recruiters and hiring leaders to connect with hard-to-reach passive candidates in a near full-employment economy marked by lower application rates and fewer qualified applicants. "Our extension provides information about hundreds of millions of users across a variety of channels, including email address, phone number, and social profiles on Facebook, Twitter, GitHub, and LinkedIn," said MightyRecruiter Product Manager Ann Barzman. "In a tight job market where fewer people are actively looking for work and employers are struggling to fill certain roles, having the ability to reach more qualified candidates quickly is critical to successful recruiting. MightySourcer can make that task substantially easier."

Girl, 4, with cerebral palsy takes first steps in emotional video

FOX News

A little girl with cerebral palsy took her first steps this week, and her reaction was priceless. The video of a 4-year-old girl with cerebral palsy taking her first steps went viral after her family posted the emotional video on social media. In a video posted to Instagram on Monday, Maya can be seen struggling at first to gain her balance, but managing to take several steps before bursting out into laughter. First Steps - 4 years, 10 months I can't even put into words how we are feeling. Nothing seems to fit the enormity of this moment for us.

This animation studio has a secret, empowering mission


Just after 31-year-old Jess Peterson launched animation and documentary studio Mighty Oak last spring, she and co-founder Emily Collins went to the hardware store to get renovation supplies for their Brooklyn workspace. When the two asked for help, a store employee asked, "Don't you have a man to do this?" "Give me the hammer, please," Peterson told him. Peterson was familiar with this reaction; it's a common response to women in the startup field, she tells Mashable. Mighty Oak is a film studio that makes ads and social media campaigns brighter with animation and live action video. But it wants to change the world as well.