Well, you might be thinking what does this term chatbot means? A chatbot is an abbreviation for the term chat robot which is a computer program that simulates human conversations with people with the help of artificial intelligence and machine learning. Right from being an FAQ system to let customers purchase a product, chatbots are transforming the way businesses establish customer satisfaction. Leading companies and industries are currently working on implementing artificial intelligence by investing their time and money in building Chatbot. As bots are merely artificial intelligent programs they offer customer service without human intervention that has simplified the day-to-day operations of human executives.
Think of the last time you called a customer service line and talked to a human--did it feel like you were talking to an actual person, or was the conversation robotic and simply followed a script? Instead of enjoying a real conversation, too many brand interactions end up feeling impersonal and disinterested. Customers leave the conversation feeling frustrated or belittled instead of satisfied and accomplished. A lot of the problem comes from turning people into robots. We hire people to interact with customers and then tell them to talk like robots.
A typical "Customer Journey", if such a thing exists, is not a straight path from discovery to purchase. There are so many touchpoints that a customer can have with a brand, both online and offline, and meeting the expectations of the customer at every step is increasingly difficult. This article looks at how buying behaviour has shifted and how influence is now driven more by social proof than advertising. This new customer "beehive" is a difficult arena for marketers to compete in. The first step will be embracing technology and understanding how cognitive computing can integrate with data to provide a seamless and pro-active buying experience for customers.
Some brands are so rigid in a way that even their promotional is templated plus their copy. Be genuine and narrate stories that will elicit particular feedback and not just reiterate your mission, vision, and values. In your stories, try to in use wit, with a little humour, and a sprint of self-effacement to develop throb of the brand. To keep the human element when it comes to customer experience, you could begin with an understanding of the feelings of your employees and customers. Once you consider internal feedback and keep a customer-focused attitude, your company can provide smooth experiences your customers want with a genuine human touch.
Despite reports that robots will soon take over our jobs and our lives, we love the simplicity that AI brings into our lives. The internet of things embeds intelligence into business processes to let us measure and manage the enterprise in ways that were never possible before. According to a new report, consumers across generations crave human interaction when engaging with brands. They do not expect or want technology to replace real people, but trust humans to help solve more complex problems and make their experiences more enjoyable. Voice of customer (VoC) platform Usabilla has released a report showing that humans love AI and chatbots.