Salesforce Einstein is basically AI built into the core of the Salesforce Platform, delivering advanced AI capabilities to sales, service, and marketing by helping to discover insights, predict outcomes, recommend best next steps and automate tasks. By covering these three areas you can anticipate sales opportunities with Sales Cloud Einstein, proactively resolve cases with Service Cloud Einstein and create predictive journeys with Marketing Cloud Einstein. In addition, the AI service covers commerce, community, analytics, IoT and customers can embed intelligence to create AI-powered apps with App Cloud Einstein. The new platform upgrade service wraps around your existing Salesforce and learns from all your data, including CRM data, email, calendar, social, ERP, and IoT, and then delivers predictions and recommendations in context of what you're trying to do. This means you can make smarter and more informed decisions and focus more attention on your customers at every touchpoint.
IBM and Salesforce announced a global strategic partnership to deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions, faster than ever before. With the partnership, IBM Watson, the leading AI platform for business, and Salesforce Einstein, AI that powers a world leading CRM, will seamlessly connect to enable an entirely new level of intelligent customer engagement across sales, service, marketing, commerce, and more. IBM is also strategically investing in its Global Business Services capabilities for Salesforce with a new practice to help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities. The partnership will bring new insights from Watson directly into the Salesforce Intelligent Customer Success Platform, combining deep customer insights from Salesforce Einstein with Watson's structured and unstructured data across many sources and industries, including weather, healthcare, financial services, and retail. Together, Watson and Einstein will ingest, reason over, and derive recommendations to accelerate decision making and drive greater customer success.
AI is the next great technology disruption transforming how we live and work, and Salesforce Einstein is the first comprehensive AI platform for CRM. Join John Ball, GM of Salesforce Einstein, along with some of Salesforce's most innovative customers, to see how they're getting smarter and more predictive about their customers.
Salesforce.com's annual Dreamforce expo kicks off this week, bringing with it a bevy of product announcements and updates across the CRM giant's portfolio. This year, the Dreamforce centerpiece is Einstein, an artificial intelligence platform that Salesforce has been hyping up for weeks. Salesforce says Einstein "will act as everyone's very own data scientist" by infusing AI throughout the entire Salesforce Platform. In other words, it's pitched as a way to ease the data scientist talent shortage in business and provide enterprises with tools that are otherwise difficult to develop. In a sales context, Einstein can predict customer behaviors, recommend steps to close a deal and automate certain tasks.